Google is publicly pushing again on an Adweek report that claimed the corporate informed promoting purchasers it plans to carry advertisements to its Gemini AI chatbot subsequent yr.
Dan Taylor, Google’s Vice President of International Advertisements, responded instantly on X shortly after the story printed, calling the report inaccurate and denying any plans to monetize the Gemini app.
The Authentic Report
Adweek’s Trishla Ostwal reported that Google had knowledgeable promoting purchasers about plans to introduce advertisements to Gemini. In accordance with the unique story, Google representatives held calls with at the least two promoting purchasers indicating that advert placements in Gemini have been focused for a 2026 rollout.
The company consumers who spoke to Adweek remained nameless. They stated particulars on advert codecs, pricing, and testing have been unclear, and that Google had not shared prototypes or technical specs about how advertisements would seem within the chatbot.
Notably, the report stated this plan can be separate from commercials in AI Mode, Google’s AI-powered search expertise.
Google’s Response
Taylor disputed the claims publicly on X, writing: “This story is predicated on uninformed, nameless sources who’re making inaccurate claims. There are not any advertisements within the Gemini app and there are not any present plans to vary that.”
Google’s official AdsLiaison account amplified the denial, reiterating that there are not any advertisements within the Gemini app and no present plans so as to add them, and stating that advertisements presently seem in AI Overviews in English within the US, with growth to extra English-speaking nations, and are being examined in AI Mode.
Logan Kilpatrick, who works on Google’s Gemini group, responded to Taylor’s publish with “thanks for clarifying!!”
The place Google Is Monetizing AI
Whereas the Gemini app itself stays ad-free in line with Google, the corporate is actively monetizing different AI-powered search experiences.
Google started exhibiting advertisements in AI Overviews earlier this yr and has been increasing that program to further English-speaking nations. The corporate additionally continues testing commercials inside AI Mode.
Why This Issues
The query of how AI chatbots can be monetized has turn out to be more and more related as these merchandise acquire mainstream adoption. Google, OpenAI, and different AI firms face stress to generate income from expensive-to-run conversational AI merchandise.
Simply final week, code found in ChatGPT’s Android app urged OpenAI could also be constructing an promoting framework, although the corporate has not confirmed any plans to introduce advertisements.
For now, Google maintains that Gemini customers received’t see advertisements within the chatbot app. Whether or not that place adjustments because the AI panorama evolves stays to be seen.
