Google’s John Mueller answered a query on Bluesky about why an e-commerce web page with minimal content material is rating, illustrating that typically optimized content material isn’t sufficient.
E-Commerce Search Outcomes
An individual posted their issues about an e-commerce website that was rating within the search outcomes with barely any content material. In reality, the area that was rating redirects to a different area. On the face of it, it seems like one thing shouldn’t be proper. Why would Google rank a touchdown web page a few area title switch, proper?
Why would Google rank what is basically a touchdown web page with nearly zero content material for a redirected area?
Why A Touchdown Web page Ranks
The corporate with the touchdown web page had acquired one other firm they usually subsequently joined the 2 domains. There was nothing flawed or spammy happening, one enterprise purchased one other enterprise, it occurs daily.
The particular person asking the query dropped a URL and a screenshot of the touchdown web page and requested:
“How does Google assume this may be the very best end result and in addition, do you assume it is a related end result for customers?”
Google’s John Mueller answered:
“It seems like a standard ecommerce website to me. They might have dealt with the site-migration a bit extra gracefully (and are most likely shedding a number of “search engine optimization worth” by doing this as an alternative of an actual migration), nevertheless it doesn’t appear horrible for customers.”
Website Migration
Mueller’s remark concerning the website migration was expanded additional.
He posted:
“Our steering for website migrations is at https://builders.google.com/search/docs/crawling-indexing/site-move-with-url-changes . What they’re doing is a “tender or crypto redirect”, they usually’re doing it “N:1″ (which means all previous pages go there). Each of those make transfering details about the previous website onerous / inconceivable.”
Generally Google ranks pages that appear like they don’t belong. However typically the location rankings make sense when checked out from a special perspective, notably from the attitude of what’s good and is smart for the person. Rankings change on a regular basis and it could possibly be that the rankings for that web page might go away after a sure period of time. However ready for a competitor to drop away isn’t actually a great search engine optimization technique. Google’s Danny Sullivan had some good recommendation about differentiating a website for higher rankings.
