Meta needs to get extra creators in Brazil posting to Fb, so it’s increasing its Creator Quick Observe program, which gives assured month-to-month funds to entice creators who’re already fashionable on different apps to share their content material to Fb as effectively.
Launched within the U.S. and Canada again in March, the Fb Creator Quick Observe program is geared toward creators who’ve already constructed an viewers elsewhere.
To qualify for Brazil’s model of this system, native creators might want to have not less than 20,000 followers on both Instagram, TikTok or YouTube, and have generated not less than 30,000 video views over the earlier 30 days.
This system is open to creators who haven’t posted a Fb Reel within the final 6 months and is just legitimate for “high-quality, authentic” content material.
These accepted into this system will probably be required to publish not less than 20 authentic Reels on Fb throughout every 30-day interval over the course of three months. These Reels must be posted on separate days, and the movies should be authentic to Fb. Creators can re-post content material that they’ve shared in different apps, as long as it hasn’t been beforehand posted on their Fb Web page.
Creators who meet these necessities will probably be rewarded with assured funds not tied to video efficiency, however as a substitute linked to viewers counts on different apps.
As defined by Meta: “Your month-to-month fee is dependent upon the best follower depend on one eligible Instagram, TikTok or YouTube account linked throughout your utility. This system makes use of solely your highest follower depend from a single account.”
Creators with as much as 100,000 followers in considered one of these apps are eligible to obtain $25 per 30-day interval, and as much as $75 complete for the lifetime of this system. Creators with a million followers or extra on these different platforms will get $300 per day, as much as $900.
These quantities are considerably decrease than what Meta provided creators within the U.S. and Canada within the first iteration of this system.
Within the first iteration, creators within the U.S. and Canada with up 100,000 followers had been provided as much as $450 per thirty days, whereas these with 1,000,000 or extra followers received $3,000 month-to-month funds.
Evidently Meta has watered down these quantities for the Brazilian market, which might recommend that the preliminary scheme didn’t ship sufficient return on that outlay to justify the payouts.
But, at these decrease quantities, it appears unlikely this will probably be a giant lure for creators in Brazil, who, typically, are incomes considerably extra from monetization applications on different apps.
However clearly, Meta is eager to make Fb extra partaking, and by attractive established creators over, it’s hoping that it will probably then maintain them posting to the app by showcasing the worth of connecting with the Fb viewers, and tapping into elevated video engagement within the app.
As a part of its Q1 2026 earnings announcement, Meta reported that complete video watch time on Fb elevated by greater than 8% globally, representing the biggest quarter-over-quarter engagement achieve in 4 years.
