Within the newest instalment of our Influencers Explored collection, manufacturers and creators focus on why influencers are central to evolving the B2B advertising and marketing combine.
Working with influencers could have as soon as appeared daunting for B2B companies, however lately extra manufacturers than ever have jumped on the creator bandwagon.
Ogilvy’s world head of affect, Rahul Titus, describes the expansion of B2B influencing as “unprecedented”, rising in recognition because the company reported in 2023 75% of B2B corporations are already utilizing influencers.
“I’ve all the time stated there was a necessity for a inventive transformation in that house [B2B] that made it barely extra genuine and barely extra actual. Nothing higher than B2B influencers to do this,” says Titus.
