Advertising and marketing groups now spend over 16 hours per week on how their model turns up in AI solutions. That’s two working days each week in keeping with WordPress VIP’s “Way forward for the Net 2026” report. Most groups don’t know what it buys them.
What’s actually taking place
Somebody asks ChatGPT or Gemini a query. The AI generates a solution and cites a couple of sources. Right here’s what’s attention-grabbing:
- 86% of individuals say they at all times or typically verify a type of web sites
- 42% say AI solutions that don’t present the place the data got here from are the least reliable factor on-line
So getting named is how you get the go to. However folks need to know who they’re studying.
It comes down as to whether an AI can learn your website
Most of these 16.6 hours go into the phrases on the web page. However an AI has to learn your website earlier than it might quote it, and enterprise websites are normally arduous to learn. Your CMS received’t hand the content material over cleanly. Your pages bury the textual content.
Enterprise leaders advised us the identical factor: 69% mentioned content material that isn’t open and straightforward for a machine to learn dangers disappearing from AI solutions.
What WordPress VIP does about it
- Buildings and publishes your content material so AI instruments can learn and quote it, with out rebuilding your website
- Reveals you in Parse.ly how a lot visitors AI is sending you, and what it’s price
WordPress runs 43% of the online, so it’s a giant a part of what these fashions educated on. A web page printed on WordPress VIP arms over clear textual content, clear labels, and an API if you need one. Pew Analysis Heart runs on it, and the report exhibits what modified for them.
Being readable will get you discovered. Getting somebody to return again is a special job.
Hear extra at DMWF
Bob Ralian, Head of Unified Analytics at WordPress VIP, watches visitors throughout WordPress.com, WordPress VIP, WooCommerce, and Parse.ly, so he sees shifts in the place AI sends folks earlier than most groups do. He’s operating a dwell demo: “Utilizing Analytics and AI to Construct Relationship Intelligence.”
September 10, 12:30 PM · Javits Heart, New York
He’ll present how AI assistants are discovering your content material, the way to flip that knowledge right into a focused re-engagement marketing campaign, and a workflow for taking somebody from first go to to returning buyer.
We’re at sales space 18 each days.Learn Chapter 2 of Way forward for the Net 2026 → wpvip.com/future-of-the-web-2026/how-ai-is-changing-seo/
