Comarch, one in all Europe’s largest know-how suppliers, and Sway Outcomes, an unbiased loyalty and buyer engagement consultancy, at this time introduced a partnership designed to remove the disconnect between know-how and strategic gaps that manufacturers want shut. The collaboration brings collectively Comarch’s enterprise-grade loyalty administration platform with Sway’s proprietary strategic methodology to supply manufacturers a single, joined-up path from prognosis via to supply, decreasing the chance of underperforming programmes, wasted budgets, and clients who by no means really feel the distinction.
A Free Diagnostic That Modifications the Dialog
Among the many instruments accessible because of the partnership is Sway’s Buyer Engagement Accelerator – a structured diagnostic that scores a model’s buyer engagement maturity throughout six vital dimensions, from advertising and marketing foundations via to retention and re-engagement. It offers manufacturers instant readability on the place their programme stands, the place the highest-impact alternatives lie, and what funding is required to shut the gaps earlier than any platform dedication is made.
From Prognosis to Supply
Past the evaluation of buyer engagement maturity, the partnership creates an built-in providing that spans the complete loyalty lifecycle: enterprise case improvement and monetary modelling, aggressive benchmarking and market evaluation, programme technique and roadmap design, know-how choice aligned to strategic priorities, and full-scale platform implementation and operations. This implies manufacturers can transfer from preliminary evaluation to reside programme with a single, coordinated group eradicating the fragmentation that usually slows loyalty initiatives down.
“The largest problem in loyalty at this time isn’t simply entry to know-how, it’s figuring out the place to level it,” mentioned Tom Peace, CEO and Founding father of Sway Outcomes. “Our Buyer Engagement Accelerator offers manufacturers that strategic readability. Combining that diagnostic rigour with Comarch’s platform capabilities means we will take shoppers from ‘we expect we want a loyalty programme’ to a completely scoped, commercially justified roadmap, sooner than anybody else available in the market.”
“We selected to companion with Sway as a result of they create one thing our shoppers constantly ask for: an unbiased, strategic perspective that makes the know-how work more durable,” mentioned Ksenia Goncharova, Partnerships Director for Loyalty at Comarch. “With Sway’s methodology embedded in our gross sales course of, we’re not simply providing a platform, we’re providing actually complete loyalty options—from idea to execution – with a proof that the technique behind it’s proper.”
Multi-Market Attain
The partnership will function throughout Comarch’s key loyalty markets, together with the UK, continental Europe, North America, and the Center East. The preliminary focus will span retail, meals and beverage, journey, monetary companies, and telecommunications, sectors the place buyer engagement maturity varies broadly and the industrial case for enchancment is strongest.
About Sway Outcomes
Sway Outcomes is an unbiased loyalty and buyer engagement consultancy that helps manufacturers design, launch, and optimise programmes that drive measurable industrial impression. Based by Tom Peace, a recognised authority in loyalty technique, Sway operates two enterprise traces: Buyer Technique consulting for manufacturers and Advertising and marketing Providers for loyalty and CRM know-how distributors. Sway’s proprietary Buyer Engagement Accelerator and six-level Buyer Maturity Mannequin present a structured, data-driven framework for assessing and bettering buyer engagement throughout each stage of the lifecycle. Sway works with main manufacturers and know-how companions throughout retail, meals and beverage, journey, monetary companies, and telecommunications.
About Comarch
Comarch was based in 1993 in Kraków, Poland. It’s one of many largest IT firms in Europe, finishing up tasks for main Polish and international manufacturers in essentially the most vital sectors of the financial system, together with telecommunications, finance, banking and insurance coverage, commerce and companies, infrastructure, trade and the SME sector. Tens of 1000’s of well-known manufacturers in over 100 international locations throughout 6 continents have used Comarch companies, together with Allianz, Auchan, BNP Paribas Fortis, BP, Carrefour, Heathrow Airport, Heineken, ING, LG U+, Orange, Telefónica, T-Cell, and Vodafone.
Comarch ranks excessive within the league tables ready by IT analysts, together with Gartner, Truffle 100, TOP 200 “Computerworld”, IDC, the Polish Academy of Sciences, and the EU Industrial R&D Funding Scoreboard. Presently, the Firm employs 5,000 consultants.
