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Chinese EV brand Changan on using social to show it is a ‘serious’ auto business

Chinese language challenger model Changan has taken a “social-first” strategy to launch in Europe, and now it has its sights set on longer-term progress.

Chinese language EV model Changan has encountered a variety of the identical challenges as its contemporaries in the case of constructing a model presence in Europe: constructing belief, adapting to a unique market, and the issue of elevating consciousness as a largely unknown model.

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