TikTok might be about to make a giant leap into generative AI content material, with mother or father firm ByteDance saying its newest synthetic intelligence video instrument, referred to as Seedance 2.0, which is producing some amazingly life like outcomes.
Seedance 2.0, at present in Beta, is at present out there to some customers of Jimeng AI, which is one other video platform owned by ByteDance. The instrument makes use of the most recent generative AI video capability to provide extra refined outcomes than many different fashions, with extra life-like, life like actions, and fewer of that shifting underwater really feel.
And whereas it’s not on the playing cards for TikTok as but, it appears possible that it’ll ultimately make its approach to the video platform, which already has a spread of generative AI instruments out there to help creators and entrepreneurs.
Over the previous 12 months, TikTok has added AI Group Shot, which permits customers so as to add photographs of themselves and their mates to a picture template, an AI meme generator, AI-powered translations and captions, video concept turbines, image-to-video, AI selfies, customized avatar stickers, and extra.
So TikTok’s not precisely falling behind within the broader AI race, however Meta and X have put elevated deal with their AI parts, and particularly, their evolving video era fashions, as a way to drive extra utilization of their costly AI options.
However Seedance 2.0 would possibly simply outperform them, which might see TikTok ultimately steal their thunder. Which might be a giant drawback for the social media giants.
The most important problem for generative AI is making a living, as a result of it prices a lot to construct AI infrastructure, that simply making your preliminary prices again goes to be a steep climb.
Meta, for instance, is planning to spend $600 billion on AI information heart tasks over the following three years, whereas OpenAI is forecasting $1.4 trillion in information heart funding over the following 8 years.
Which, actually, is an excessive amount of cash to even comprehend, however for context, Meta’s full-year income for 2025 was simply over $200 billion. The 2 greatest firms within the U.S., Walmart and Amazon, are bringing in simply over $681 billion and $638 billion respectively, which reveals simply how a lot client demand shall be required for these AI tasks to really make a revenue.
That’s why X is attempting to showcase its newest video instruments, as a result of it wants to begin getting extra folks to sign-up to subscribe to its instruments, so it could no less than begin heading in direction of funding its tasks, whereas Meta can even be seeking to sweeten its subscription packages with its newer AI fashions. As a result of the working price goes to necessitate enormous income consumption, throughout varied parts.
And if TikTok is available in with a greater, extra life like, extra participating video era choice, that gained’t be excellent news for the respective ambitions of those AI tasks.
What’s extra, the evolution of Seedance means that Chinese language builders could be getting forward of U.S. firms on AI growth. That won’t please the U.S. authorities, which lately outlined its plan to clear roadblocks to AI growth, with a view to be certain that it leads the way in which.
Additionally, now that TikTok U.S. is a separate entity from the primary TikTok app, and technically separate from ByteDance, what’s going to that imply for brand new options like this coming in? WIll the brand new TikTok USDS administration crew, which was hand-picked by the Trump administration, even wish to add choices like this if it means probably harming or reflecting poorly on America’s personal AI growth?
As such, the event of Seedance 2.0, and different Chinese language AI fashions, might have important implications, although we don’t know the main points of the codebase or course of as but.
Nevertheless it’s one other reminder that the AI race is world, and that builders in all areas are working with comparable expertise.
Will the very best one win out, and if that’s the case, will the U.S. be the chief of the pack?
