Trying to attain GenZ and share relatable shopper tales, AllSaints is switching up its viewers segmentation and social media technique.
Style retailer AllSaints is on a mission to change its social media advertising technique, tapping into the intricacies of shopper behaviour to raised join with clients.
Jay Safdar, interim international head of efficiency advertising at AllSaints, describes AllSaints as “a enterprise of feeling” that “in comparison with different companies, is rather a lot nearer to clients”.
It has been utilizing analysis to raised perceive shopper behaviours, significantly on-line.
