New information from Google’s Q2 2025 earnings name means that AI options in Search are driving greater engagement.
Google reported that AI Overviews contribute to greater than 10% extra queries for the sorts of searches the place they seem.
With AI Overviews now reaching 2 billion month-to-month customers, this can be a notable shift from the early hypothesis that AI would cut back the necessity to search.
AI Options Linked to Greater Question Quantity
Google reported $54.2 billion in Search income for Q2, marking a 12% enhance year-over-year.
CEO Sundar Pichai famous that each total and business question volumes are up in comparison with the identical interval final 12 months.
Pichai mentioned throughout the earnings name:
“We’re additionally seeing that our AI options trigger customers to go looking extra as they be taught that Search can meet extra of their wants. That’s very true for youthful customers.”
He added:
“We see AI powering an growth in how persons are looking for and accessing data, unlocking utterly new sorts of questions you may ask Google.”
That is the primary quarter the place Google has quantified how AI Overviews affect conduct, moderately than simply reporting utilization development.
Extra Visible, Conversational Search Exercise
Google highlighted continued development in visible and multi-modal search, particularly amongst youthful demographics. The corporate pointed to elevated use of Lens and Circle to Search, typically together with AI Overviews.
AI Mode, Google’s conversational interface, now has over 100 million month-to-month lively customers throughout the U.S. and India. The corporate plans to increase its capabilities with options like Deep Search and customized outcomes.
Language Mannequin Exercise Is Accelerating
In a stat that obtained little consideration, Google disclosed it now processes greater than 980 trillion tokens monthly throughout its merchandise. That determine has doubled since Might.
Pichai said:
“At I/O in Might, we introduced that we processed 480 trillion month-to-month tokens throughout our surfaces. Since then we have now doubled that quantity.”
The rise in token quantity reveals how shortly AI is getting used throughout Google merchandise like Search, Workspace, and Cloud.
Enterprise AI Spending Continues to Climb
Google Cloud posted $13.6 billion in income for the quarter, up 32% year-over-year.
Adoption of AI instruments is a serious driver:
- Over 85,000 enterprises are actually constructing with Gemini
- Deal quantity is rising, with as many billion-dollar contracts signed within the first half of 2025 as in all of final 12 months
- Gemini utilization has grown 35 instances in comparison with a 12 months in the past
To assist development throughout AI and Cloud, Alphabet raised its projected capital expenditures for 2025 to $85 billion.
What You Ought to Know as a Search Marketer
Google’s information challenges the concept AI-generated solutions are changing search. As a substitute, options like AI Overviews seem to immediate follow-up queries and allow new sorts of searches.
Listed here are a number of areas to observe:
- Complicated queries might change into extra widespread as customers achieve confidence in AI
- Multi-modal search is rising, particularly on cell
- Visibility in AI Overviews is more and more vital for content material methods
- Conventional key phrase concentrating on might have to adapt to conversational phrasing
Trying Forward
With Google now attributing a ten% enhance in queries to AI Overviews, the best way folks work together with search is shifting.
For entrepreneurs, that shift isn’t theoretical, it’s already in progress. Search conduct is leaning towards extra complicated, visible, and conversational inputs. In case your technique nonetheless assumes a static SERP, it might already be old-fashioned.
Control how these AI experiences roll out past the U.S., and watch how question patterns change within the months forward.
Featured Picture: bluestork/shutterstock
