Reddit has printed a brand new vacation planning information for SMBs, which features a vary of insights into how persons are looking for merchandise within the app. The information additionally highlights how Reddit conversations drive buy habits.
The 11-page information is concentrated on discovery habits, and choices a variety of knowledge factors on how individuals use Reddit to search out related merchandise and presents.
The information consists of an outline of reward analysis tendencies, together with the perfect occasions to be lively within the app.
There’s additionally an inventory of the most-searched product classes, highlighting which sectors may gain advantage most from Reddit promotions.
As well as, Reddit shared these shopping-related information factors:
- Round 75% of Reddit customers depend on the platform for sincere, unfiltered evaluations when researching presents.
- The platform noticed a 120% year-over-year improve in mentions of “small enterprise” in r/presents in 2025.
- Almost 50% of Reddit customers choose to purchase from native or impartial retailers.
One other key information level, as outlined within the above picture, is that Reddit discussions assist shoppers validate their buy selections. Most customers are keen to spend extra on a product that’s been really helpful by Reddit communities.
The information additionally consists of notes on Black Friday procuring tendencies:
Entrepreneurs can even discover different pattern ideas and notes within the information to assist with planning heading into the final stretch of the 12 months.
Reddit’s full 2026 Small Enterprise Vacation Insights report is accessible right here.
