LinkedIn added new playback pace management choices for movies posted within the app, with customers now in a position to view in-stream LinkedIn movies at both half pace or double pace.
The replace has been rolling out to LinkedIn customers over the previous few weeks, with the corporate quietly including the choice to its video performance.
As per LinkedIn: “Click on 1x on the decrease proper of the video to pick playback pace, the place you’ve got the choice to alter from .5x to 2x pace.”
These identical playback pace choices have been obtainable inside LinkedIn Studying for a while, offering one other technique to interact with LinkedIn content material and spend much less time on the much less participating bits.
Video consumption has been rising on LinkedIn, with the platform reporting that video watch time rose 36% year-over-year in 2024. LinkedIn additionally stated video content material generates 1.4x extra engagement than different codecs.
A giant a part of that, in fact, has been LinkedIn itself placing extra deal with video content material, with additions corresponding to its full-screen video feed, which allows customers to scroll by way of a unending stream of video clips uploaded to the app.
That particular format is best aligned with short-form video content material, although whether or not LinkedIn is as suited to brief, sharp video clips as a platform corresponding to TikTok stays to be seen.
However both method, many creators are producing engagement with LinkedIn video, and with customers now in a position to management playback pace, that might make it simpler to add longer clips to the app.
LinkedIn additionally shared this overview of most well-liked video codecs final yr:
That might present further steerage on what to put up to the app so as to maximize response and align with how LinkedIn is trying to showcase video within the feed.
