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Up to now, 2025’s been a reasonably horrible yr for Greggs‘ (LSE:GRG) shares. The FTSE 250 inventory’s down 45% for the reason that begin of January.
There are nevertheless, three causes for pondering this is likely to be set to vary in October. There aren’t any ensures, however traders would possibly effectively need to take a more in-depth look.
Cause 1: progress
The principle cause Greggs shares have been falling is income progress. The agency reported a 7% gross sales enhance in July, however this was largely as a result of opening new shops in the course of the first half of the yr.
Adjusting for this, revenues had been up lower than 3% and like-for-like gross sales have been persistently disappointing for the reason that begin of 2024. However issues are beginning to present indicators of restoration.

Supply: Greggs Interim Outcomes Presentation 2025
Administration’s been citing uncommon climate situations for latest weak demand. With this out of the way in which nevertheless, there’s an opportunity like-for-like progress may begin to choose up.
On this scenario, the market would possibly begin to take a extra optimistic view of the inventory than it at present is. And the present a number of the inventory’s buying and selling at would possibly effectively amplify the impact of this.
Cause 2: valuation
On account of the latest declines, Greggs’ shares at present commerce at a price-to-earnings (P/E) ratio of lower than 11. And to some extent, I believe that makes lots of sense.
Proper now although, the inventory’s buying and selling at one in all its lowest multiples within the final 5 years. So if issues begin to choose up with the underlying enterprise, I count on this to broaden.
Supply: Buying and selling View
The shares buying and selling at a P/E ratio of 12 would trigger the worth to leap 15%, even earlier than the impact of any progress. Moreover, earnings have additionally been held again by one-off enlargement prices.
At their present degree, I believe even a modest shock may trigger Greggs shares to commerce at a considerably greater a number of. And that might imply so much by way of the share value.
Cause 3: imminent replace
Dramatic share value strikes typically are available response to firm stories. It is because updates from companies give traders one of the best likelihood to evaluate their expectations.
Given this, it’s most likely vital that Greggs is about to challenge its buying and selling replace for the third quarter of 2025 at first of October. And I believe traders will probably be watching fastidiously.
Value inflation’s most likely the most important challenge dealing with the corporate in the mean time. It’s the only largest cause working revenue fell in the course of the first half of the yr and appears set to proceed.
For the inventory to maneuver greater, traders will need to see Greggs with the ability to offset this by way of greater like-for-like gross sales progress. And we’ll get an replace on this very quickly.
Lengthy-term view
Gross sales progress throughout the takeaway and quick meals sector within the UK has been weak. Whereas Greggs has faltered, the business as a complete has seen declines.
From a long-term perspective, this can be a very optimistic signal for Greggs. It means the corporate’s comparatively resilient, even when the sector as a complete is underneath stress.
Given this, I believe long-term traders would possibly need to have a look. On the present a number of, it won’t take a lot from the enterprise to get the share value transferring.
