Over the previous few years, TikTok has been seeking to make livestream purchasing occur, by following the identical roadmap that it did with the native model of TikTok in China, which now generates the vast majority of its income from in-app product gross sales.
TikTok’s hoping that it could possibly replicate that success with Western shoppers. And whereas the take-up of stay purchasing hasn’t been as fast on TikTok, there are indicators that customers are warming to its purchasing streams.
Final yr, for instance, TikTok noticed a 3x improve in gross sales on Black Friday, with livestream gross sales, particularly, driving important curiosity. TikTok’s additionally says that in 2024, over 100 million creators went stay within the app.
So there’s clearly a degree of curiosity. So do you have to even be contemplating TikTok livestreams in your social media advertising and marketing method?
If that could be a consideration, then this infographic is price a glance. TikTok has a variety of overviews of its programs and processes, together with an academic element on livestreaming particularly. This part, which we’ve summarized into the under graphic, seems at what it’s essential keep away from when streaming, to keep away from a penalty.
Basically, you may’t have static, non-engaging streams.
Fairly easy, nonetheless understanding the specifics may make it easier to formulate a simpler TikTok livestream technique.
You possibly can be taught extra about TikTok livestreaming right here.
