In my final article, we coated methods that flip a founder’s voice right into a pipeline driver. The commonest follow-up query I get then is about easy methods to do it constantly with out burning out.
Each minute a founder spends on LinkedIn is a minute they aren’t constructing, hiring, or promoting. That is the primary cause most founder-led content material methods fail: They begin sturdy, then disappear. Many fail to make it previous 90 days.
The info from our LinkedIn (my employer) playbook confirms the stakes: startup director+ who put up not less than 9x a 12 months see 3x extra engagement and 4x extra new followers than those that put up solely as soon as. However belief isn’t constructed on viral moments. It’s constructed over time.
Meaning you’ll want greater than inspiration or willpower to go the space. The answer is to construct techniques to operationalize your founder’s creativity.
Now, it’d sound counterintuitive. Creativity is a nebulous, free-flowing idea. And operationalizing it could actually sound … restrictive. I promise you it’s not. Consider it as constructing the inspiration and scaffolding to strengthen and assist creativity, permitting your founders (otherwise you!) to remain constant with out burning out. And really benefit from the course of alongside the best way.
Listed here are 4 techniques you may construct to take care of consistency.
1. Construct A Central Content material Financial institution
Cease trying to find concepts each week and begin constructing a repository.
This shared doc – a easy Google Doc or Notion web page works fantastic – turns into your single supply of reality that you simply and your founder can each contribute to.
Your content material financial institution ought to embody:
- ICP Profiles: Fast reference of buyer ache factors, objections, and targets.
- Submit Components: Working record of “scar tales,” buyer insights, contrarian takes, and firm stats.
- Hook Library: Assortment of confirmed opening traces able to deploy.
- “What’s Labored” File: Log of top-performing posts to repurpose codecs.
Most significantly, embody a “Artistic Block” record. When your founder will get caught, whip out one among these prompts for immediate inspiration:
- “What’s one thing I want I knew six months in the past?”
- “What’s a mistake I made this week?”
- “What’s a buyer query I hold listening to?”
- “What’s a perception I’ve modified my thoughts about?”
- “What’s an clever threat I took that paid off?”
- “What most energized me this week?”
This financial institution is a sanity saver. Somewhat than stare at clean screens ready for inspiration to strike, your founder now has a library of confirmed materials able to deploy.
2. Set up A Repeatable Content material Rhythm
Inspiration is fickle. A schedule is dependable.
Assist your founder construct a repeatable rhythm for content material creation by batch creating their content material throughout set content material creation time blocks. Gal Aga, CEO of Aligned, blocks off time on Sundays to create his three posts for the upcoming week.
He follows a easy system:
- 1 Scar Story (e.g., “We misplaced $500,000 as a result of…”)
- 1 Contrarian Take (e.g., “Why [industry belief] is unsuitable”)
- 1 Buyer Perception (e.g., “What 17 patrons instructed me about…”)
One other strategy comes from Peep Laja, CEO of Wynter, who runs unique survey-based analysis one to 2 occasions per thirty days. This method provides him every week’s price of distinctive, proprietary content material that no competitor has.
The particular rhythm issues lower than having one. Choose a day, decide a format, and keep it up lengthy sufficient to construct momentum.
3. Create A “Seize” System
Your founder is already creating content material. It’s simply trapped of their each day conversations. Your job is to construct a system to seize it.
The best technique? Voice memos.
As people, we discuss sooner than we are able to kind. Encourage your founder to report a one- to two-minute voice memo on their telephone proper after a buyer name or at any time when an thought strikes. You’ll be able to then transcribe these notes and switch them into the primary draft of a put up prepared for them to edit. This will save as a lot as 80% of the writing time and offers you masses extra uncooked materials for posts.
A extra hands-on strategy is to “interview” your founder. As Kacie Jenkins, former SVP of Advertising and marketing at Sendoso, explains: “It’s necessary to work together with your exec group to establish how they greatest assume and replicate, after which construct on that.”
Ebook half-hour on their calendar, hit report, and ask them questions out of your “inventive block” record. This provides you genuine, first-person soundbites that may be was every week’s price of textual content posts and video clips.
The bottom line is decreasing friction between having an thought and capturing it. Make it as straightforward as speaking into their telephone.
4. Use AI As A System Multiplier
When issues get busy, AI can assist you preserve consistency. As an alternative of utilizing it to write down posts, use it to operationalize your founder’s insights.
- Flip voice notes into drafts: Feed an AI device the transcript from a voice memo and ask: “Summarize this into two to a few put up concepts” or “What’s probably the most compelling perception right here?”
- Construct your content material financial institution sooner: Feed the AI a batch of previous posts and ask: “What themes do I hold coming again to?” or “Which concepts may change into a collection?”
- Seize their genuine voice: Arvind Jain, founding father of Glean, shared how his group took this strategy additional. They constructed an AI agent skilled on transcripts from his previous talking engagements. Now, each draft runs by means of the agent for tone and polish earlier than it’s shared, guaranteeing it sounds authentically like him.
AI doesn’t substitute your founder’s pondering or creativity. It removes the friction between their concepts and revealed content material.
Techniques Create Stamina
A high-impact founder model takes months to develop. The preliminary discomfort of constructing these techniques is the barrier to entry that retains most opponents out.
Your opponents are ready for inspiration. By constructing techniques, you create stamina. You cut back friction, align content material creation together with your founder’s present work, and construct the consistency required to show their experience into belief, pipeline, and authority.
The founders who win at this aren’t probably the most inventive or one of the best writers. They’re those who constructed techniques that allow them present up constantly, even when inspiration doesn’t.
All information, quotes, and examples cited above with no supply hyperlink are taken from the “Founder-Led Gross sales and Advertising and marketing By no means Ends” playbook.
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