AI prompts and templates may help to assist PPC professionals from marketing campaign planning to paid media reporting. So, we created a listing of instance prompts so that you can use and adapt to your wants.
With the best immediate, duties like creating destructive key phrase lists, fast advert copy variations, and summarizing reviews for purchasers can change into sooner and simpler. By utilizing AI as an assistant, you possibly can deal with the technique and inventive decision-making.
These immediate templates function beginning factors that will help you scale your PPC workflows. To create an efficient immediate, ensure you have:
- Clear enter: Assign it a task, be particular concerning the activity, and description the info you’re offering.
- Context: Present a background in order that it understands your total purpose, not simply your query.
- Constraints: Set guardrails or construction (outlines, rulebooks, fashion guides, and many others.) in order that the end result will fall inside your expectations and keep away from off-target solutions.
Here’s a record of instance prompts curated by our staff at Search Engine Journal to assist with PPC duties. We will probably be updating this regularly.
Key phrase Analysis & Planning
For all of the prompts listed under, please insert your distinctive info within the immediate instance the place indicated, e.g., [INSERT …].
1. Lengthy-Tail Key phrase Expander
Generate themed key phrase teams from a seed key phrase for marketing campaign construction. The duty is to develop the seed key phrase into 20-30 associated long-tail variations grouped by search intent (informational, business, transactional). Embody modifiers like “greatest,” “low cost,” “close to me,” and “the right way to.” Prioritize key phrases with purchaser intent for paid search, and group related key phrases into three to 5 themed advert teams.
[Input Data]
Seed key phrase: [INSERT MAIN KEYWORD OR PRODUCT CATEGORY]
Goal location: [INSERT LOCATION OR "NATIONWIDE"]
Marketing campaign goal: [INSERT "TRAFFIC", "LEADS", OR "SALES"]
[Goal Description] Generate themed key phrase teams from a seed key phrase for marketing campaign construction.
[Task Description] Increase the seed key phrase into 20–30 associated long-tail variations grouped by search intent (informational, business, transactional). Embody modifiers like "greatest," "low cost," "close to me," and "the right way to." Prioritize key phrases with purchaser intent for paid search. Group related key phrases into 3–5 themed advert teams.
[Output Format] Desk with columns:
Advert Group Theme
Key phrase Listing
Estimated Intent
2. Match Sort Technique Recommender
Assign the best match kind to every key phrase primarily based on management and quantity objectives. The duty is to suggest whether or not every key phrase ought to use precise, phrase, or broad match primarily based on competitiveness, intent readability, and funds. For prime-intent phrases, favor precise or phrase. For discovery, recommend broad with tight negatives. Clarify the tradeoff for every alternative.
[Input Data] Key phrases: [INSERT LIST OF 10–15 KEYWORDS]
Marketing campaign purpose: [INSERT "AWARENESS", "CONVERSIONS", OR "ROAS TARGET"]
Month-to-month funds: [INSERT BUDGET RANGE]
[Goal Description] Assign the best match kind to every key phrase primarily based on management and quantity objectives.
[Task Description] Advocate whether or not every key phrase ought to use precise, phrase, or broad match primarily based on competitiveness, intent readability, and funds. For prime-intent phrases, favor precise or phrase. For discovery, recommend broad with tight negatives. Clarify the tradeoff for every alternative.
[Output Format] Desk with columns:
Key phrase
Match Sort
Reasoning
3. Detrimental Key phrase Starter Listing
Forestall wasted advert spend by figuring out irrelevant search phrases upfront. The duty is to generate 15-25 destructive key phrases that might appeal to non-buyers or irrelevant clicks. Embody frequent wastes like “free,” “jobs,” “DIY,” “tutorial,” competitor names, and phrases indicating unsuitable intent. Clarify why every destructive issues for this marketing campaign. Word that phrases like “free” or “low cost” could also be a part of legitimate high-intent searches (e.g., “free delivery”), so add destructive key phrases selectively. The output ought to suggest whether or not every destructive key phrase needs to be phrase match or precise match.
[Input Data]
Product/service: [INSERT CORE PRODUCT OR SERVICE]
Trade: [INSERT INDUSTRY OR VERTICAL]
Bidding on: [INSERT KEYWORDS YOU'RE BIDDING ON]
[Goal Description] Forestall wasted advert spend by figuring out irrelevant search phrases upfront.
[Task Description] Generate 15–25 destructive key phrases that might appeal to non-buyers or irrelevant clicks. Embody frequent wastes like "free," "jobs," "DIY," "tutorial," competitor names, and phrases indicating unsuitable intent. Clarify why every destructive issues for this marketing campaign.
Word: Phrases like “free” or “low cost” could also be a part of legitimate high-intent searches (e.g., “free delivery”). Add destructive key phrases selectively.
Match kind steering: Advocate whether or not every destructive key phrase needs to be phrase match or precise match, relying on how tightly the search time period needs to be blocked.
[Output Format] Three-column record:
| Detrimental Key phrase | Match Sort | Purpose to Exclude |
Advert Copywriting & Testing
4. RSA Asset Generator (Google Adverts)
Create numerous responsive search advert belongings optimized for testing. The duty is to jot down 10 distinctive headlines (30 characters max) and 4 descriptions (90 characters max) that blend emotional hooks, function callouts, urgency, and social proof. Embody not less than one headline with a quantity or stat, and guarantee belongings can mix in any order with out repetition or contradiction. The Google Adverts advice is to offer not less than 5 distinctive headlines to succeed in “Good” Advert Energy.
[Input Data] Product/service: [INSERT PRODUCT/SERVICE NAME]
Advantages/options: [INSERT TOP 3 BENEFITS OR FEATURES]
Name-to-action: [INSERT PRIMARY CTA]
[Goal Description] Create numerous responsive search advert belongings optimized for testing.
[Task Description] Write 10 distinctive headlines (30 characters max) and 4 descriptions (90 characters max) that blend emotional hooks, function callouts, urgency, and social proof. Embody not less than one headline with a quantity or stat. Guarantee belongings can mix in any order with out repetition or contradiction.
Word: Pinning belongings can cut back Advert Energy. Pin solely when required for compliance.
Google Adverts Advice: Present not less than 5 distinctive headlines to succeed in “Good” Advert Energy. Together with 10 or extra may help enhance variation and enhance efficiency.
Tip: When acceptable, check Dynamic Key phrase Insertion (DKI) to match advertisements extra intently to person search intent.
[Output Format] Two sections:
Headlines (numbered 1–10)
Descriptions (A–D)
5. RSA Asset Mixer (Google Adverts)
Flip options, advantages, and CTAs into testable responsive search advert elements. The duty is to generate 12 headlines and 4 descriptions by mixing and matching the supplied advantages, options, and CTAs. Range the messaging fashion throughout emotional attraction, logical reasoning, urgency, and social proof. Hold all copy inside Google Adverts character limits and guarantee combos work collectively seamlessly. The Google Adverts advice is to offer not less than 5 distinctive headlines to succeed in “Good” Advert Energy.
[Input Data]
Product advantages: [INSERT LIST OF 3–5 BENEFITS]
Product options: [INSERT LIST OF 3–5 FEATURES]
CTAs: [INSERT 2–3 PREFERRED CTAS]
[Goal Description] Flip options, advantages, and CTAs into testable responsive search advert elements.
[Task Description] Generate 12 headlines and 4 descriptions by mixing and matching the supplied advantages, options, and CTAs. Range the messaging fashion throughout emotional attraction, logical reasoning, urgency, and social proof. Hold all copy inside Google Adverts character limits and guarantee combos work collectively seamlessly.
Word: Pinning belongings can cut back Advert Energy. Pin solely when required for compliance.
Google Adverts Advice: Present not less than 5 distinctive headlines to succeed in “Good” Advert Energy. Together with 10 or extra may help enhance variation and enhance efficiency.
Tip: When acceptable, check Dynamic Key phrase Insertion (DKI) to match advertisements extra intently to person search intent.
[Output Format] Two sections:
Headlines (numbered 1–12)
Descriptions (A–D)
6. Advert Angle Brainstorming Device
Uncover contemporary messaging angles to check in opposition to present advertisements. The duty is to generate six various advert angles, reminiscent of shortage, authority, ache/answer, comparability, assure, or transformation. For every angle, write one pattern headline and clarify when to make use of it, avoiding repetition of the present advert’s strategy.
[Input Data] Present advert copy: [INSERT TOP-PERFORMING AD COPY]
Product particulars: [INSERT PRODUCT OR SERVICE DETAILS]
Viewers ache factors: [INSERT TARGET AUDIENCE PAIN POINTS]
[Goal Description] Uncover contemporary messaging angles to check in opposition to present advertisements.
[Task Description] Generate 6 various advert angles reminiscent of shortage, authority, ache/answer, comparability, assure, or transformation. For every angle, write one pattern headline and clarify when to make use of it. Keep away from repeating the present advert's strategy.
[Output Format] Desk with columns:
Angle Sort
Pattern Headline
Greatest Use Case
Audiences & Focusing on
7. Viewers Phase Speculation Builder
Draft testable viewers segments with conversion rationale. The duty is to suggest 4 to 6 viewers segments (e.g., in-market, affinity, customized intent, remarketing) with clear definitions. For every, clarify why they’re more likely to convert and recommend preliminary bid changes (increase/decrease/impartial). Prioritize audiences with historic relevance if talked about.
[Input Data] Product/service: [INSERT PRODUCT OR SERVICE OFFERING]
Buyer information: [INSERT KNOWN DEMOGRAPHICS OR BEHAVIORS]
Marketing campaign purpose: [INSERT "AWARENESS", "CONSIDERATION", OR "PURCHASE"]
[Goal Description] Draft testable viewers segments with conversion rationale.
[Task Description] Suggest 4–6 viewers segments (e.g., in-market, affinity, customized intent, remarketing) with clear definitions. For every, clarify why they're more likely to convert and recommend preliminary bid changes (increase/decrease/impartial). Prioritize audiences with historic relevance if talked about.
[Output Format] Desk with columns:
Viewers Identify
Definition
Why It Converts
Bid Adjustment
8. Key phrase-To-Funnel Stage Mapper
Align key phrases with purchaser journey phases for smarter concentrating on. The duty is to categorize every key phrase as chilly (informational), heat (comparability/analysis), or sizzling (prepared to purchase). The output ought to suggest which key phrases deserve larger bids, tighter concentrating on, or particular touchdown pages, and flag any key phrases which will want remarketing assist.
[Input Data]
Key phrases: [INSERT LIST OF 10–20 PERFORMING KEYWORDS]
Buyer journey: [INSERT TYPICAL JOURNEY: AWARENESS → DECISION]
Conversion purpose: [INSERT "LEAD", "SALE", OR "SIGNUP"]
[Goal Description] Align key phrases with purchaser journey phases for smarter concentrating on.
[Task Description] Categorize every key phrase as chilly (informational), heat (comparability/analysis), or sizzling (prepared to purchase). Advocate which key phrases deserve larger bids, tighter concentrating on, or particular touchdown pages. Flag any key phrases which will want remarketing assist.
[Output Format] Desk with columns:
Key phrase
Funnel Stage
Bidding Precedence
Notes
Bidding & Finances
9. Bidding Technique Selector
Advocate the best automated or guide bidding technique. The duty is to recommend whether or not to make use of guide CPC, maximize clicks, goal CPA, goal ROAS, or maximize conversions, explaining which technique matches primarily based on information maturity and management wants. Embody one warning or situation for every possibility, noting that Goal CPA and Goal ROAS work greatest with round 30-50 current conversions.
[Input Data]
Marketing campaign purpose: [INSERT "CLICKS", "CONVERSIONS", OR "ROAS"]
Conversion quantity: [INSERT DAILY OR WEEKLY CONVERSION NUMBERS]
Finances: [INSERT BUDGET SIZE AND FLEXIBILITY]
[Goal Description] Advocate the best automated or guide bidding technique.
[Task Description] Counsel whether or not to make use of guide CPC, maximize clicks, goal CPA, goal ROAS, or maximize conversions. Clarify which technique matches primarily based on information maturity and management wants. Embody one warning or situation for every possibility.
Word: Goal CPA and Goal ROAS work greatest when the marketing campaign has sufficient current conversions (round 30–50 within the final 30 days). Low-volume campaigns could not carry out effectively with these automated bidding methods.
[Output Format] Desk with columns:
Technique
Greatest For
Warning
10. Marketing campaign Finances Allocator
Break up a set funds throughout campaigns primarily based on precedence and efficiency. The duty is to allocate funds percentages to every marketing campaign primarily based on historic ROI, strategic precedence, and development potential. The output ought to suggest larger spend for confirmed converters and testing budgets for brand new initiatives, justifying every break up with one sentence. The immediate additionally reminds the person to contemplate each day pacing guidelines and portfolio bidding methods.
[Input Data] Complete funds: [INSERT TOTAL MONTHLY BUDGET]
Campaigns: [INSERT LIST OF 3–6 CAMPAIGNS WITH GOALS]
Efficiency information: [INSERT PAST ROAS OR CPA PER CAMPAIGN, IF AVAILABLE]
[Goal Description] Break up a set funds throughout campaigns primarily based on precedence and efficiency.
[Task Description] Allocate funds percentages to every marketing campaign primarily based on historic ROI, strategic precedence, and development potential. Advocate larger spend for confirmed converters and testing budgets for brand new initiatives. Justify every break up with one sentence.
Google could exceed each day budgets by as much as ~15 p.c on account of each day pacing guidelines.
Think about whether or not shared budgets or portfolio bidding methods apply throughout your campaigns.
[Output Format] Desk with columns:
Marketing campaign
Finances %
Quantity
Reasoning
Search Question Mining
11. Search Time period Detrimental Identifier
Clear up search question reviews by flagging wasteful phrases. The duty is to assessment the search phrases and establish 5 to 10 that needs to be added as negatives. The immediate asks the person to search for irrelevant intent, low business worth, or phrases triggering advertisements incorrectly, explaining why every time period wastes spend and suggesting the right match kind (phrase or precise destructive).
[Input Data] Search phrases: [INSERT LIST OF 20–30 RECENT SEARCH TERMS]
Efficiency information: [INSERT COST AND CONVERSION DATA, IF AVAILABLE]
Marketing campaign goal: [INSERT CAMPAIGN OBJECTIVE]
[Goal Description] Clear up search question reviews by flagging wasteful phrases.
[Task Description] Overview the search phrases and establish 5–10 that needs to be added as negatives. Search for irrelevant intent, low business worth, or phrases triggering advertisements incorrectly. Clarify why every time period wastes spend and recommend match kind (phrase or precise destructive).
[Output Format] Desk with columns:
Search Time period
Add as Detrimental?
Purpose
Match Sort
12. Excessive-Alternative Question Promoter
Discover search queries price selling to devoted key phrases or advert teams. The duty is to establish three to 5 search queries with sturdy click-through charge or conversion charge that aren’t but standalone key phrases. The output ought to suggest selling them to precise or phrase match with customized advert copy, and estimate the potential impression if given extra funds and advert relevance.
[Input Data]
Search time period report: [INSERT REPORT WITH IMPRESSIONS AND CONVERSIONS]
Present key phrases: [INSERT CURRENT KEYWORD LIST]
Finances availability: [INSERT BUDGET AVAILABILITY]
[Goal Description] Discover search queries price selling to devoted key phrases or advert teams.
[Task Description] Establish 3–5 search queries with sturdy CTR or conversion charge that are not but standalone key phrases. Advocate selling them to precise or phrase match with customized advert copy. Estimate potential impression if given extra funds and advert relevance.
[Output Format] Desk with columns:
Question
Present Efficiency
Promotion Advice
Anticipated Elevate
Touchdown Pages & CRO
13. Advert-To-Web page Relevance Checker
Spot mismatches between advert guarantees and touchdown web page content material. The duty is to match the advert’s most important declare with the touchdown web page headline, imagery, and CTA, flagging any gaps the place the web page doesn’t ship on the advert’s promise. The output ought to recommend two to 3 fast fixes to enhance message match and cut back bounce charge. Word that the AI can not go to URLs, so the person should paste the touchdown web page textual content.
[Input Data]
Advert copy: [INSERT AD HEADLINE AND DESCRIPTION]
Touchdown web page: [INSERT LANDING PAGE URL OR SUMMARY]
Conversion purpose: [INSERT PRIMARY CONVERSION GOAL]
Word: AI can not go to URLs except a searching software is enabled. Paste the touchdown web page textual content as a substitute.
[Goal Description] Spot mismatches between advert guarantees and touchdown web page content material.
[Task Description] Examine the advert's most important declare with the touchdown web page headline, imagery, and CTA. Flag any gaps the place the web page does not ship on the advert's promise. Counsel 2–3 fast fixes to enhance message match and cut back bounce charge.
[Output Format] Report with:
Abstract paragraph
Bulleted record of gaps and fixes
14. Touchdown Web page CTA Optimizer
Create clear, compelling CTAs aligned with every advert angle. The duty is to suggest three CTA choices that match the advert’s tone and promise. One possibility ought to emphasize urgency, one ought to cut back friction, and one ought to reinforce worth, preserving CTAs brief (two to 5 phrases) and action-oriented.
[Input Data]
Advert angle: [INSERT AD MESSAGING OR ANGLE]
Provide kind: [INSERT PRODUCT/SERVICE AND OFFER TYPE]
Desired motion: [INSERT "SIGN UP", "BUY", OR "CALL"]
Touchdown web page particulars: [PASTE TEXT, SUMMARY, OR UPLOAD A SCREENSHOT OF THE LANDING PAGE]
[Goal Description] Create clear, compelling CTAs aligned with every advert angle.
[Task Description] Suggest 3 CTA choices that match the advert's tone and promise. One ought to emphasize urgency, one ought to cut back friction, and one ought to reinforce worth. Hold CTAs brief (2–5 phrases) and action-oriented.
[Output Format] Numbered record with:
CTA textual content
Transient rationalization for every
Reporting & Insights
15. Consumer-Pleasant Efficiency Snapshot
Flip uncooked metrics right into a one-slide abstract purchasers really perceive. The duty is to jot down a three-to-four-sentence narrative explaining total efficiency, highlighting wins and flags. The abstract should embrace one perception about what’s working and one advice for subsequent steps, preserving the language easy and avoiding jargon.
[Input Data]
Present metrics: [INSERT CTR, CPC, CONVERSION RATE, AND CPA]
Spend information: [INSERT BUDGET SPENT AND CONVERSIONS DELIVERED]
Comparability interval: [INSERT "LAST MONTH", "LAST QUARTER", ETC.]
[Goal Description] Flip uncooked metrics right into a one-slide abstract purchasers really perceive.
[Task Description] Write a 3–4 sentence narrative explaining total efficiency, highlighting wins and flags. Embody one perception about what's working and one advice for subsequent steps. Hold language easy and keep away from jargon.
[Output Format] Report with:
Brief paragraph abstract
2–3 key takeaway bullets
16. Metric Change Explainer
Translate efficiency shifts into clear, actionable insights. The duty is to jot down three to 5 sentences explaining why the metric modified, contemplating components like competitors, bid changes, advert fatigue, seasonality, concentrating on shifts, or platform adjustments. The reason should finish with one really helpful motion to maintain positive aspects or repair declines.
[Input Data]
Metric modified: [INSERT "CTR", "CPC", OR "CONVERSIONS"]
Values: [INSERT BEFORE AND AFTER VALUES]
Context: [INSERT SEASONALITY, CHANGES MADE, OR EXTERNAL FACTORS]
[Goal Description] Translate efficiency shifts into clear, actionable insights.
[Task Description] Write 3–5 sentences explaining why the metric modified. Think about components like competitors, bid changes, advert fatigue, seasonality, or concentrating on shifts. Finish with one really helpful motion to maintain positive aspects or repair declines.
Additionally contemplate platform adjustments reminiscent of Google algorithm updates or privacy-related shifts (e.g., iOS 14.5 on Meta), which generally impression efficiency metrics.
[Output Format] Brief paragraph formatted for reporting or shopper e mail
Aggressive Evaluation
17. Competitor Advert Messaging Scanner
Summarize competitor advert methods to search out differentiation alternatives. The duty is to investigate competitor advertisements for recurring themes, affords, CTAs, and emotional triggers. The output ought to establish two to 3 messaging gaps or angles opponents aren’t utilizing and recommend the right way to place your advertisements in a different way whereas staying related to searcher intent.
[Input Data]
Competitor advertisements: [INSERT 3–5 AD EXAMPLES WITH HEADLINES AND DESCRIPTIONS]
Your product: [INSERT YOUR PRODUCT OR SERVICE]
USPs: [INSERT YOUR UNIQUE SELLING POINTS]
[Goal Description] Summarize competitor advert methods to search out differentiation alternatives.
[Task Description] Analyze competitor advertisements for recurring themes, affords, CTAs, and emotional triggers. Establish 2–3 messaging gaps or angles opponents aren't utilizing. Counsel the right way to place your advertisements in a different way whereas staying related to searcher intent.
[Output Format] Report with:
Abstract paragraph
Bulleted record of differentiation concepts
18. Gaps & Differentiators Finder
Establish distinctive worth propositions opponents aren’t claiming. The duty is to record 4 to 6 advert angles, affords, or worth props that your model can personal however opponents aren’t emphasizing. The main focus needs to be on genuine differentiators like ensures, velocity, customization, assist high quality, or area of interest experience, with an evidence of why every hole issues to patrons.
[Input Data]
Your options: [INSERT PRODUCT/SERVICE FEATURES AND BENEFITS]
Competitor messaging: [INSERT THEMES FROM COMPETITOR ADS OR WEBSITES]
Viewers wants: [INSERT TARGET AUDIENCE NEEDS OR PAIN POINTS]
[Goal Description] Establish distinctive worth propositions opponents aren't claiming.
[Task Description] Listing 4–6 advert angles, affords, or worth props that your model can personal however opponents aren't emphasizing. Give attention to genuine differentiators like ensures, velocity, customization, assist high quality, or area of interest experience. Clarify why every hole issues to patrons.
[Output Format] Desk with columns:
Differentiator
Why Opponents Miss It
Purchaser Enchantment
Superior PPC Prompts
19. Enhanced PPC Key phrase Analysis Suggestion Immediate
This superior immediate template is designed to assist a PPC key phrase analysis specialist construct a complete and high-performing key phrase technique. It guides the mannequin by way of key phrase discovery, match kind technique, destructive key phrase era, and marketing campaign group.
You're a PPC key phrase analysis specialist. Assist me construct a high-performing key phrase technique.
Marketing campaign Context
Product/Service: [DESCRIBE WHAT YOU'RE ADVERTISING]
Touchdown Web page URL: [YOUR LANDING PAGE]
Goal Viewers: [WHO ARE YOUR CUSTOMERS]
Marketing campaign Aim: [LEADS/SALES/BRAND AWARENESS]
Month-to-month Finances: [YOUR BUDGET]
Geographic Goal: [LOCATION IF APPLICABLE]
Job 1: Key phrase Discovery & Growth
Generate 25-30 key phrases organized into 4 key phrase classes :
A) Model Phrases - Key phrases with my model identify B) Generic Phrases - Product/service associated key phrases C) Associated Phrases - Adjoining subjects my viewers searches for D) Competitor Phrases - Main competitor model names (if funds permits)
For every key phrase:
Embody long-tail variations (5+ phrases) - these are much less aggressive and convert higher
Add synonyms and variations (plurals, abbreviations, alternate spellings)
Think about voice search patterns (how folks converse vs kind): "the place can I discover...", "what's the perfect...", "how do I..."
Stability broad phrases (excessive quantity) with particular phrases (excessive intent)
Output as:
BRAND TERMS:
- [keyword 1]
- [keyword 2]
GENERIC TERMS:
- [keyword 1]
- [long-tail variation]
RELATED TERMS:
- [keyword 1]
COMPETITOR TERMS:
- [keyword 1]
Job 2: Match Sort Technique
For every key phrase group, assign match sorts with reasoning:
Match Sort Logic:
Precise Match = Highest intent, tight management, confirmed converters
Phrase Match "key phrase" = Reasonable intent, balanced attain & management
Broad Match: Makes use of Good Bidding indicators and works greatest when you might have correct conversion monitoring and constant conversion quantity. Keep away from Broad Match in the event you don’t have sufficient conversion information or if Good Bidding isn’t enabled.
Embody estimated:
Competitors stage (Excessive/Medium/Low)
Establish the "candy spot" key phrases (excessive quantity + low competitors)
Output as desk:
| Key phrase | Match Sort | Competitors | Why This Match Sort |
|---------|-----------|--------|-------------|---------------------|
Job 3: Detrimental Key phrases
Generate 15-20 destructive key phrases in these classes:
Widespread Classes:
Job/Profession phrases (jobs, hiring, wage, profession)
Free/Low-cost phrases (free, low cost, low cost) - except you promote funds merchandise
DIY/How-to (tutorial, diy) - except you supply academic content material
Flawed intent phrases (particular to your trade)
Competitor names (if not operating conquest campaigns)
Output as:
Job-Associated: [terms]
Value-Associated: [terms]
Flawed Viewers: [terms]
[Other Category]: [terms]
Job 4: Group & Construction
Group key phrases into tight, targeted advert teams that mirror my web site construction. Every advert group ought to comprise 5-15 intently associated key phrases.
Instance construction:
Marketing campaign: [Product Category]
|--- Advert Group 1: [Specific Product A]
| |--- Key phrases: [5-15 related terms]
|--- Advert Group 2: [Specific Product B]
| |--- Key phrases: [5-15 related terms]
Essential Tips:
Suppose just like the buyer - What would THEY kind to search out my product?
Prioritize long-tail key phrases - "ladies's black trainers dimension 8" converts higher than "footwear"
Flag any trademark considerations in competitor key phrases
Clarify your reasoning for every advice step-by-step
Establish fast wins - key phrases I ought to bid on instantly
Word ongoing optimization - that is an iterative course of, not one-and-done
Present your work and clarify the logic behind every advice.
20. Enhanced Funnel-Primarily based Advert Copy Generator
This superior immediate template instructs a PPC copywriting professional to create high-performing advert copy for responsive search advertisements, Meta, and LinkedIn, particularly optimized for various buyer journey phases (prime, center, backside of funnel).
Your Function
You're a PPC copywriting professional specializing in Google Adverts responsive search advertisements, Meta advertisements, and LinkedIn advertisements. Create high-performing advert copy optimized for various buyer journey phases.
What I Want From You
Earlier than beginning, acquire this marketing campaign context:
Product/Service: [DESCRIBE WHAT YOU’RE ADVERTISING]
Goal Viewers: [WHO YOU’RE REACHING]
Funnel Stage: [TOP, MIDDLE, BOTTOM, OR ALL THREE]
Platform: [GOOGLE ADS, FACEBOOK/INSTAGRAM, OR LINKEDIN]
Distinctive Differentiator: [WHAT SETS YOU APART]
Key phrases (Google Adverts solely): [ANY MUST-INCLUDE TERMS]
Context: [DESCRIBE GOAL, SEASONALITY, PROMO PERIODS, TIME-SENSITIVE EVENTS]
The three Funnel Phases Defined
High of Funnel (Consciousness)
Viewers: Simply studying about the issue or class Aim: Educate and seize consideration Tone: Useful, curious, no strain Copy Focus: Drawback-focused, academic content material CTA Fashion: Gentle (Be taught Extra, Uncover, See How) Instance: “Fighting information safety? Be taught the highest 5 dangers.”
Center of Funnel (Consideration)
Viewers: Evaluating options, evaluating choices Aim: Present differentiation and construct belief Tone: Reliable, assured, proof-driven Copy Focus: Advantages over options, social proof, comparisons CTA Fashion: Reasonable (Strive Free, Examine, Get Demo) Instance: “Be part of 10,000+ groups utilizing our platform. See why we’re rated #1.”
Backside of Funnel (Conversion)
Viewers: Prepared to purchase, wants closing push Aim: Drive fast motion Tone: Direct, pressing, action-oriented Copy Focus: Particular affords, danger elimination, time sensitivity CTA Fashion: Sturdy (Begin Now, Purchase Right this moment, Get Began Free) Instance: “Begin your free trial right this moment. No bank card required.”
Google Adverts Responsive Search Adverts Necessities
CRITICAL for Google Adverts:
Present not less than 10–15 distinctive headlines (max 15)
Present not less than 4 distinctive descriptions (max 4)
Embody key phrase variations in a number of headlines
Range headline lengths (brief, medium, lengthy)
Purpose for “Good” or “Wonderful” Advert Energy
Google Adverts advice: Embody not less than 5 distinctive headlines to succeed in “Good” Advert Energy
Tie headlines to person search intent and key phrases
Give attention to person advantages, not simply options
Tip: When acceptable, check Dynamic Key phrase Insertion (DKI) to match advertisements extra intently to person search intent.
Why: Google’s advert techniques check combos robotically, and bettering Advert Energy helps the system discover higher-performing variations. In keeping with Google Adverts Assist (“In regards to the buyer journey,” 2024), advertisers who enhance Advert Energy from “Poor” to “Wonderful” see 12% extra conversions on common .
Core Copywriting Rules
Person Advantages First * “Save 3 hours per day on admin duties” X “Superior automation options”
Key phrase Integration (Google Adverts) Embody goal key phrases naturally in headlines. Align copy with person search intent.
Specificity Over Generic * “Get leads to 10 minutes or much less” X “Get quick outcomes”
Social Proof & Belief Use proof factors: “10,000+ clients,” “4.9/5 score,” “Utilized by Fortune 500.”
Take away Friction (BOFU) Examples: “No bank card wanted,” “Cancel anytime,” “30-day money-back assure.”
Take a look at Totally different Angles Strive emotional vs. rational, query vs. assertion, supply vs. worth, brief vs. lengthy.
Output Format
For Google Responsive Search Adverts:
Headlines (10–15):
[30 chars max – keyword-rich, benefit-focused]
[30 chars max – social proof angle]
[30 chars max – specific benefit]
[Short, punchy angle]
[Question format]
6–15. Proceed with distinctive angles
Descriptions (4):
[90 chars – primary value proposition]
[90 chars – differentiation + CTA]
[90 chars – social proof + benefit]
[90 chars – risk removal + urgency]
Anticipated Advert Energy: [Good/Excellent] Main Key phrases Included: [List]
For Meta Adverts (Fb/Instagram)
Headlines (3–5):
[40 characters max]
Main Textual content (2–3 variations):
[First 125 characters should include the key message] Word: Meta main textual content typically truncates after ~125 characters on cellular (“See Extra” seems).
Name-to-Motion Button:
[Platform CTA option]
For LinkedIn Adverts
Headlines (3 variations):
[70 chars recommended, 200 max]
Descriptions (2 variations):
[150 chars focus, up to 600 max for Sponsored Content; other formats may differ]
Character Limits Reference
Platform ,Headline ,Description
Google Search,30 chars (15 headlines max),90 chars (4 descriptions max)
Fb/Instagram,40 chars max,125 chars main textual content
LinkedIn,70 chars (200 max),150 chars focus (600 max Sponsored Content material)
Energy Phrases by Stage
High Funnel: Uncover, Be taught, Information, Free, Easy, Perceive Center Funnel: Confirmed, Trusted, Examine, Higher, Outcomes Backside Funnel: Now, Right this moment, Get, Begin, On the spot, Assured
Widespread Testing Frameworks
Low cost vs. Worth
Urgency vs. Evergreen
Query vs. Assertion
Brief vs. Lengthy
Emotional vs. Rational
High quality Guidelines
* Distinctive headlines
* Key phrases included (Google Adverts)
* Clear advantages
* Particular proof
* Appropriate character limits
* Funnel alignment
* Sturdy CTAs
* “Good” or higher Advert Energy
Instance Request
“Create Google responsive search advertisements for my CRM software program concentrating on small enterprise homeowners on the backside of funnel. Goal key phrases: ‘CRM software program,’ ‘buyer administration software,’ ‘gross sales monitoring software program.’ Differentiator: 50% cheaper than Salesforce with the identical options. Embody a free 14-day trial.”
Hold Refining Your Prompts As Fashions Evolve
Good prompts don’t keep good eternally. AI fashions will maintain evolving, and the way in which they interpret your directions will replace, too. Because of this refining your prompts is an ongoing course of to remain aligned with how fashionable LLMs work. Our in-house LLM professional, Brent Csutoras, stresses that prompting right this moment is much less about the way you phrase issues and extra about understanding how the machine interprets your directions.
Brent places it bluntly:
“As a lot as this may really feel like a human … you’re speaking to a machine. The issue you might have is that you’re asking a prediction engine to provide the reply it thinks you need primarily based on some guidelines that you just’ve given it.”
He additionally warns that the construction of your immediate adjustments how the mannequin behaves:
“The way in which your immediate is structured and the way in which you kind it really has an enormous impact on how your output’s going to come back. It can skip sure issues and ignore sure issues, if it’s not written effectively.”
So, as a substitute of treating prompts as mounted templates, deal with them as residing paperwork. Each time you revise output, ask your mannequin the place your immediate triggered confusion and the way it could rewrite the directions to keep away from that concern sooner or later. Over time, this turns into a suggestions loop the place the mannequin helps refine the directions you give it. Brent even updates his personal prompts month-to-month for that reason.
To sum all of it up, it’s vital to maintain testing, adjusting, and pressure-checking your prompts. Right here’s his recommendation to make your prompts sharp and dependable:
How To Audit And Enhance Your Prompts
- Cross-model testing: Run prompts throughout ChatGPT, Claude, and others. Ask every mannequin what it could change about your immediate.
- Self-critique loops: Ask the AI the way it interpreted your directions, which steps it skipped, and the place it discovered conflicts.
- Precedence mapping: Have the AI record the steps in your immediate within the order it believes they matter most. This exhibits you the way it “reads” your request.
- Venture-based prompting with artifacts: Construct structured initiatives the place directions, templates, tone guides, product docs, and datasets are predefined. Fashions keep constant as a result of they draw from the identical managed supplies each time.
- Information filtering: Take away emotional language or subjective tone from analysis inputs earlier than including them to a challenge. Cleaner information produces cleaner output.
- Steady enchancment: Frequently ask the AI to regulate your directions primarily based in your edits. Replace your immediate month-to-month to maintain it evolving together with your workflow.
We will probably be updating this record regularly with extra immediate concepts and examples to make your PPC extra environment friendly.
Disclaimer: These PPC-focused prompts usually are not designed to be “one-size-fits-all” as a result of outcomes generated could comprise inaccuracies or incomplete information. At all times fact-check your outputs in opposition to main sources, assessment for compliance and accuracy.
Extra Assets:
Featured Picture: ImageFlow/Shutterstock
