HomeContent Marketing11 Classic Examples Of Exceptional Jingle & Slogan Writing

11 Classic Examples Of Exceptional Jingle & Slogan Writing

The most effective copywriting makes an emotional connection that leaves your viewers craving extra.

How will you make this type of memorable impression in your target market?

The slogans and jingles utilized by main manufacturers are designed to stay within the viewers’s thoughts.

That approach, months and even years later, it’s possible you’ll catch your self buzzing a tune from a business or reciting a catchy slogan.

On this article, you’ll discover 11 examples of the preferred slogans and jingles in promoting and be taught the copywriting tips that make them so compelling.

11. Motel 6: “We’ll Depart The Gentle On For You.”

This Motel 6 slogan was born in one of the best ways: as an ad-libbed line-turned-instant success – and an ideal illustration of the motel model and its values.

Created off the cuff by NPR persona Tom Bodett, this slogan was an optimum method to convey the lodge chain’s welcoming spirit, inexpensive costs, and normal availability.

A slogan that has lasted greater than 30 years with no indicators of stopping, it clearly stands for what Motel 6 is making an attempt to speak.

And it’s working.

If it isn’t broke, don’t repair it.

10. Maybelline: “Perhaps She’s Born With It. Perhaps It’s Maybelline.”

Used since 1991, the slogan was the anchor for “the primary cosmetics firm in America” and its promoting.

It made it till 2016, when it was changed by the model’s new “Make it Occur” tagline. However not earlier than it was voted “most recognizable” over the past 150 years by Advertising Week in 2013.

9. Purple Bull: “Purple Bull Offers You Wings.”

Purple Bull has been a revolutionary product making a revolutionary expertise for the reason that Austrian firm’s inception in 1987.

And what higher approach to do this than with a slogan like “Purple Bull offers you wings” for an vitality drink that was going to vary your day, and in the end your life?

The one drawback was, Purple Bull wasn’t providing way more than the common cup of espresso when it comes to a jolt (by way of caffeine). And the U.S. District Court docket of the Southern District of New York determined that the slogan was deceptive prospects.

The additional pep in your step – or “wings” as Purple Bull known as them in its advertising and marketing – was deemed ambiguous and Purple Bull paid out a $13 million settlement.

8. Skittles: “Style The Rainbow.”

Remarkably, even many years after it was created, the slogan for Skittles, “Style the rainbow” has achieved lots proper.

What started in 1963 beneath the identify “Glees,” Skittles have turn into the preferred non-chocolate sweet in America with its iconic slogan.

Positive, being a tasty sweet helps.

However the model’s advertising and marketing has discovered a method to preserve the identical slogan all through a number of generations, all whereas successfully speaking with its viewers in a approach that has stored us listening, watching, and even laughing.

The slogan has helped convey an attractive picture for its product and its relationship with the “rainbow” reference, a connection it’ll probably all the time – at the least for the overall future – be related to.

And for good motive.

7. McDonald’s: “I’m Lovin’ It.”

One other jingle that was communicated – at the least to start with – by a well-known persona was McDonald’s long-running slogan of “I’m lovin’ it,” which obtained help from Justin Timberlake in 2003 when it launched.

The fast-food firm’s marketing campaign was anchored across the J.T. track by the identical identify, which grew to become certainly one of Timberlake’s full-length songs on his album on the time.

McDonald’s spent $1.37 billion in promoting in 2003 when the marketing campaign launched, which led to an 11% improve in gross sales that yr ($17.1 billion).

So, yeah, you can say it labored.

6. Marines: “The Few. The Proud. The Marines.”

Used since 1977, “The Few. The Proud. The Marines.” has remained one of many Marines’ major recruiting slogans, but it surely hasn’t been the one one.

Different, comparable slogans have been used (i.e., “If all people might get within the Marines, it wouldn’t be the Marines”) however none have lasted so long as “The Few. The Proud.”

Every supplemental slogan has served a definite goal to the Marines recruiting missions when it comes to wants of the navy department all through totally different generations, based on the Marine Instances.

“The Few. The Proud.” was practically dropped in 2016 after the group explored different potentialities however made a proud return to the Marines’ advertising and marketing technique after a brief hiatus in 2017.

“‘The Few. The Proud.” does an ideal job distinguishing (the Marines) from the opposite branches (of navy) and making us prestigious to recruits, but it surely doesn’t say something about what we do or why we exist,” mentioned Lt. Col. John Caldwell, a spokesman for Marine Corps Recruiting Command, to the Marine Corps Instances in 2016.

5. Military: “Be All You Can Be.”

Whereas the Military has since stopped utilizing its “Be all you could be” slogan, its affect can’t and has not been ignored.

And it nonetheless resonates at present.

The slogan was utilized by the land warfare service department from 1980 by means of 2001 and was ultimately changed by a number of new makes an attempt to successfully attain its target market.

First got here “An Military of 1,” which ran from 2001 to 2006 however didn’t present the identical success as “Be all you could be.”

That was ultimately changed by the brief salute “Military robust” in 2006, which was profitable, however didn’t carry the identical sort of message as “Be all you could be,” based on Sergeant Main of the Military Daniel Dailey.

“‘Be All You Can Be’ was a nationwide identification to the Military … it’s nonetheless at present,” Dailey mentioned. “I can say ‘Be All You Can Be’ and folks simply – it was the nationwide identification to the Military.”

That’s a slogan that’s actually implanted in many people who grew up round that 21-year stretch of “Be all you could be” messaging. I do know I’m certainly one of them.

4. Burger King: “Have It Your Method.”

The fast-food chain’s most profitable slogan thus far, “Have it your approach” was a revolutionary call-to-action for Burger King’s prospects to order what they need, how they need it.

It’s simply Burger King’s most well-known slogan in a battle that was dedicated to catching as much as McDonald’s whereas additionally keeping off different chain challengers. The slogan helped (the very best it might).

BK ditched the phrase in 2014 and has since changed it with a number of new slogans, together with the “Be your approach” slogan and, most just lately, “Really feel your approach” slogan, each apparent performs on the unique jingle.

3. GEICO: “15 Minutes Might Save You 15% or Extra on Automotive Insurance coverage.”

GEICO spends greater than a billion {dollars} a yr to inform potential prospects they may get monetary savings in the event that they use it as their insurance coverage firm.

It was the highest model advertiser on YouTube in 2019, and it reveals.

Everyone knows the slogan – and the humorous commercials that usually accompany it.

It’s easy, concise, and communicated throughout a large number of mediums: swap to GEICO and also you’ll get monetary savings.

It’s additionally (largely) true, based on a research by Forbes.

Catchy, easy-to-remember, and, most of all, reliable in its declare – the GEICO recipe for achievement has helped construct one of the crucial noticeable manufacturers in America.

It additionally helps to have deep pockets, A.Ok.A. price range.

2. Farmer’s Insurance coverage: “We Know A Factor Or Two As a result of We’ve Seen A Factor Or Two.”

One other insurance coverage firm making large noise in a clouded insurance coverage market is Farmer’s.

Competing amongst a number of the most notable commercials in rotation (see: Geico, State Farm, All State), Farmer’s nails this slogan that’s based mostly on real-life details and statistics and in addition relays a message of confidence and belief to its prospects.

Constructed round the concept Farmer’s has handled some seemingly unbelievable insurance coverage claims – and correctly taken care of these concerned and lined by Farmer’s – the automotive insurance coverage company-turned multi-line, multi-company insurer and monetary companies group even has Unbelievable Claims part on its web site to again up its declare.

It’s robust to cope with excessive spenders like GEICO, however at the least when Farmer’s does it, it drives residence a robust and significant (and true!) slogan that may assist put prospects relaxed.

1. Nike: “Simply Do It.”

The facility of the very best slogan of the a number of many years comes from not simply its longevity, however its general affect, not simply on the health and footwear industries, however in highly effective and significant walks of life.

That it will additionally assist shift the trade when Nike wanted it most makes it that a lot better, too.

Aiming to achieve market share from different manufacturers like Reebok, promoting government Dan Wieden created the game-changing slogan on Nike’s behalf from two uncommon locations in 1988, additional including to the longstanding tagline’s lore.

“It was concerning the final assertion of intention,” Liz Dolan, former chief advertising and marketing officer at Nike, instructed The Washington Submit. “It needed to be private.”

And it was and continues to be.

Simply as momentous as its help to serving to Nike develop into the worldwide powerhouse it’s at present is the power it has needed to adapt and proceed to nonetheless encourage to this present day.

From Colin Kaepernick and his stance in opposition to social injustices to ladies’s equality and admiration, to being a big a part of a number of the gutsiest performances by athletes internationally, Nike’s message has constantly motivated people to be sooner, stronger, and higher.

“Simply do it” has solely grown in depth and effectiveness as Nike continues to make the most of the message and the underlying drive-home level in all of its overarching messaging.

It’s developed right into a cultural rally cry for standing up for what’s proper, combating your hardest, and making an actual affect that isn’t restricted to the sector, court docket, or rink.

Nike will proceed to make use of the notorious tagline for a lot of extra years to return, and it’ll probably preserve profitable by doing so and shifting with the occasions.

Slogan Writing Ideas and Assets

Prepared to write down a catchy slogan in your model?

Listed below are some sources that may enable you to sharpen your writing expertise.

Incorporate your model’s important key phrase phrase like Geico or identify like Maybelline to make sure your viewers remembers a very powerful a part of your message.


In the event you immediately acknowledged or had music come to thoughts when seeing certainly one of these examples, congratulations.

It simply proves that slogans and jingles have the form of endurance you need in your promoting and advertising and marketing.

Extra sources:

Featured Picture: Shutterstock/Yuliia D


How have slogans contributed to model success over time?

Slogans contribute to model success by creating a robust, recognizable identification that simply sticks within the shopper’s thoughts. For example, GEICO’s “quarter-hour might prevent 15% or extra on automotive insurance coverage” clearly communicates the worth proposition, serving to to distinguish the model in a aggressive market. Equally, McDonald’s “I’m Lovin’ It” encapsulates the constructive expertise related to the model, reinforcing buyer loyalty and driving gross sales. Lengthy-lasting slogans like these turn into synonymous with the model, regularly attracting and retaining prospects.


Why is consistency necessary in model slogans?

Consistency in model slogans is essential because it reinforces the model message and builds a robust, cohesive identification over time. This predictability helps shoppers affiliate particular values, feelings, and expectations with the model. For instance, Skittles’ “Style the Rainbow” has remained efficient throughout generations, sustaining its attraction by means of constant use. Constant slogans additionally assist streamline advertising and marketing efforts and increase model recall, as acquainted phrases are ingrained within the viewers’s reminiscence, resulting in enhanced model loyalty and shopper belief.


Can a model change its slogan with out affecting its identification?

A model can change its slogan, but it surely should achieve this fastidiously to take care of its identification. If achieved appropriately, a brand new slogan can refresh the model picture whereas preserving its core values. For instance, when Maybelline shifted from “Perhaps She’s Born With It. Perhaps It’s Might


Most Popular