Have you ever been pondering the thought of changing into a content material creator? We’ve 10 enjoyable and worthwhile content material creation niches so that you can discover in your journey.
After I first examined the web content material creation waters as a household blogger about **checks watch** 17 years in the past, I used to be instantly hooked. Like so many creators on the market, I cherished the chance to share my distinctive perspective with readers, and inside just some years, I used to be a daily blogger for an award-winning parenting journal.
Lately, I nonetheless write household blogs, however I’ve additionally transitioned right into a full-time freelance content material creator, the place I share my experience on a number of of my favourite subjects, like journey and TV, by means of characteristic articles, information items, and YouTube movies. Top-of-the-line issues about my job helps different aspiring creators get began within the enterprise.
I typically discuss to people who would like to enter the world of content material creation, however they’re nervous they’re beginning too late and every thing has already been finished. However one factor I’ve discovered is that it’s not nearly what you say however the way you say it — you probably have a novel voice, there’s a worthwhile area of interest on the market for you.
Right here’s a brief and candy intro to the world of content material creation, adopted by a listing of 10 nice content material concepts that will help you get began.
Fast Primer on Content material Creation
For all the years I psyched myself out over whether or not I had something beneficial to contribute or if anybody would go for my pitches, one factor I discovered fairly shortly is that it’s not that arduous to get into content material creation when you get a deal with on a number of fundamentals.
1. Understanding and connecting along with your target market
That is a type of issues that most likely seems like a no brainer however is simply too typically ignored by starting content material creators. That’s as a result of it’s all too simple to get hyper-focused on simply attempting to get one thing on the market whenever you’re simply getting began within the content material enterprise.
Whether or not you’re creating make-up tutorials for YouTube, posting on social media, or creating 3,000-word options for an leisure web site like I do, connecting along with your target market is at all times the primary purpose for doing it. Not solely does that imply pondering of how to make your content material fascinating, recent, and accessible, nevertheless it additionally means placing collectively well-organized content material in an approachable voice that your readers or viewers will take one thing away from, to not point out wish to come again for extra.
Anytime you’re creating a brand new characteristic, publish, or video, one among your biggest investments will at all times be the time and vitality you spend eager about how your viewers will obtain it.
2. Integrating search engine marketing
Whether or not you’re purchasing pitch items as a freelancer or creating your personal YouTube channel, search engine marketing (website positioning) is the bread and butter of your enterprise. In a nutshell, website positioning refers back to the belongings you do to make your content material extra seen to engines like google, which in flip drives visitors to your content material.
Whether or not your monetization technique facilities round internet online affiliate marketing, the place you earn a fee for each buyer that clicks by means of out of your content material, or your host web site earns cash by means of advert income, all roads result in website positioning.
Within the writing world, it’s often only a matter of together with a sure variety of key phrases, headers, backlinks, and exterior hyperlinks. For video and social media, it sometimes means together with the proper key phrases and tags in your description. I like to recommend watching a handful of movies from website positioning specialists to achieve a grasp of the idea.
The nice factor is that you simply don’t want a level in advertising to know the fundamentals of website positioning, particularly since what’s thought-about website positioning finest practices in the future can change with a single Google algorithm replace. And in the event you’re freelancing, website positioning technique can fluctuate from one writer to the subsequent.
3. Elevating your content material high quality
Top-of-the-line issues you are able to do as a content material creator is to think about your content material high quality a piece in progress and decide to continually honing your craft. Despite the fact that I’ve been writing professionally in a single capability or one other for many years now, I’m continually pushing myself to supply higher content material.
For me, this implies studying and consuming content material from content material creators I take into account to be higher than myself and contemplating what makes their work stand out. It additionally means studying as a lot as I can concerning the subjects I cowl and taking the time to carry out high-quality analysis anytime I current new data.
A Few Phrases on Publishing Content material
To a sure diploma, the kind of content material you’re creating will inform the medium and platform (or platforms) you select to publish on. Whereas it’s essential to think about issues like monetization potential and digital advertising whenever you’re a full-time self-published content material creator, don’t let overthinking hold you from getting began.
My first weblog was actually only a low-grade Blogspot web page. In full transparency, it wasn’t nice, and I even bought a handful of snarky feedback now and again. However I’d do all of it once more as a result of it gave me a venue to study importing content material and to experiment with the kind of content material I wished to create till I discovered my voice and area of interest.
Most significantly, it gave me a spot to indicate that I may do it, which ultimately led to different jobs down the highway.
Should you’re within the “virtually” part I as soon as was, right here’s a brief and not at all complete checklist of concepts for the place to get began publishing your content material:
- Weblog Platforms: Platforms like Blogger, Medium, Substack, WordPress, and even Tumblr are all nice locations to publish weblog posts and even share pattern content material in the event you’re an aspiring freelance content material author, significantly since most publishers wish to see stay hyperlinks earlier than hiring you.
- Reside-streaming Platforms: My teenage avid gamers love watching different avid gamers do walkthroughs on websites like Twitch, Discord, and Steam.
- Quick Video Platforms: Shorts are among the best methods to select up an viewers, since most of us love endlessly (and sometimes mindlessly) scrolling by means of them on websites like Fb, Instagram, TikTok, and YouTube. And producing shorts is a heckuva much less funding than long-form video content material.
- Podcasts: Should you’d love to begin a podcast however you’re undecided the way to go from the thought part to Apple’s Prime 10, begin by releasing it on YouTube or Substack.
Selecting a Worthwhile Area of interest
I can’t overemphasize the truth that nearly any area of interest matter has the potential to be worthwhile you probably have a novel voice and are dedicated to placing within the work. And it’s okay to shift gears if what looks like a fantastic thought at first doesn’t become probably the most worthwhile area of interest — a number of of my favourite YouTubers began off making one kind of content material earlier than shifting on to search out success with one other.
I genuinely consider that the very best content material will both be one thing you’ve bought a robust experience in or it’s simply one among your life’s passions — a declare that comes from my very own expertise taking deep dives into fandom TV exhibits like “Severance” and penning Disney journey recommendation.
Nonetheless, some content material niches simply at all times appear to have room for a gradual stream of recent creators. Listed below are 10 of the very best of the very best content material creation niches, together with a number of hyperlinks to creators I really like in every class to encourage you:
1. Private Growth
The private improvement umbrella is a fairly broad one, encompassing a variety of subjects, however all of them should do with bettering your viewers’s lives in an space like funds, entrepreneurship, profession, or relationships. Should you’ve at all times had a present for motivating others or a common curiosity in self-improvement, this generally is a unbelievable subject to get into.
Certainly one of my favourite content material creators on this class is Caleb Hammer, a hilarious and plain-spoken YouTuber who has onerous conversations about funds along with his company to assist them get free from debt. Or try Midwest Magic Cleansing, a YouTube account that shares movies of themselves cleansing folks’s properties, together with encouraging content material.
2. Residence Decor
As somebody who spent many of the mid-2010s obsessing over my Pinterest feed, I do know all too nicely the infinite attract of residence decor content material. It’s an space that individuals can’t appear to get sufficient of, most likely as a result of it gives nice escapism, and we may all use slightly assist with our properties. It helps to have a background in structure or inside design, like Cliff Tan, the architect behind Pricey Fashionable, a YouTube channel that makes use of feng shui ideas to assist folks design their interiors. However you too can discover a great deal of nice content material on the internet from people who simply have a eager eye for design.
3. True Crime
There appears to be virtually no restrict to what number of true crime creators can match on the web. Three of my favourite creators really began off producing one thing extra benign solely to shift into producing delicate, victim-centered, true crime content material as a result of it was one thing that them personally. And I’ll say it once more louder for the parents within the again, the very best content material is content material you’re eager about.
Take Bailey Sarian, who began off doing make-up content material that ultimately led to her ‘Homicide, Thriller & Make-up’ sequence, which in flip led to extra true crime content material. There’s additionally Mike Oh of That Chapter, who began off creating conspiracy idea content material and now has a real crime YouTube channel and podcast, and Stephanie Soo, a real crime creator who bought her begin producing mukbang (consuming meals) content material.
4. DIY Tasks
Whether or not they’re watching it to unwind after an extended day at work or actively making an attempt to be taught a brand new ability, folks love DIY content material. Residence renovation and restore creators like Residence RenoVision DIY can train you to grow to be your personal contractor. However loads of people (myself included) simply love following another person’s private journey by means of a DIY renovation. Take a look at Skote Outside to see a pair who rebuilt a house in Newfoundland.
Or you would share different sorts of DIY content material, educating people the way to make something from DIY residence decor to greenback retailer tasks.
5. Vogue
Vogue content material is a good area of interest for aspiring bloggers, Instagram creators, and brief kind video creators to get into. Folks love accounts that present them the way to model outfits, like Andrea’s Vogue Galaxy. And there’s at all times a marketplace for snark accounts that poke enjoyable at over-the-top runway style like Refashioned Hippie.
6. Journey
I really like writing journey content material for Discover and Islands as a result of it offers me an opportunity to be taught (and share) the easiest journey ideas with my readers. It’s additionally one other space that appears to do nicely, irrespective of how the financial system is doing, as a result of even when people can’t afford a trip, they’ll nonetheless get a great deal of enjoyment out of studying or watching movies about it.
7. Animal Content material
I can’t let you know what number of hours of my life I’ve misplaced (and cherished dropping) to watching different folks’s pets. In a time when the world is more and more divisive, there’s simply one thing completely soul-soothing about having fun with the straightforward sweetness of our animal buddies. Whether or not you’ve bought tiny cows or a speaking canine, any person on the market would most likely get pleasure from your pet content material.
8. Product Evaluations
Folks love product assessment content material as a result of it offers them an opportunity to study how a product works and holds up with out really having to lose their very own cash. It’s a fantastic job for somebody with a extremely analytical thoughts like my husband, who critiques tech merchandise for SlashGear.
Whether or not you’re into make-up, on-line outfitters, toys, and even one thing like artwork provides, I can virtually assure there’s somebody on the market on the lookout for that kind of content material. There’s even a marketplace for creators who purchase enormous plenty of Amazon returns or bizarre, unrealistic AI commercial merchandise. It’s me. I’m that market.
9. Wellness
If this class makes you cringe and consider pseudoscience, concern not. There’s a world of content material within the wellness sphere that offers with issues like exercise routines and common self-care. I’ve bought a member of the family who creates completely beautiful mindfulness content material and affirmations on her Instagram account, Sluggish Mel Wellness.
10. Meals
That is one other area of interest class the place you don’t should be an knowledgeable to persistently create good content material. Certain, you possibly can share recipes like my favourite meals historical past professor, Max, over at Tasting Historical past. However you would additionally do issues like examine each single model of orange soda at your native grocery retailer or look at questionable on-line recipes like Tanara Double Chocolate Productions of “All people’s so artistic!” fame.
Content material Creation Niches Wrapup: Time to Make Content material Magic
Now that your head is hopefully swimming with concepts for the subsequent finest worthwhile YouTube channel or weblog, I can’t wait to see what you create! Keep in mind, the toughest step is simply selecting to get began, so what are you ready for?
Are you a creator with a weblog, podcast, or YouTube channel you’d like to share? Tell us within the feedback, and completely satisfied creating!
