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YouTube Tests Alternate Color Feeds for Premium Users

That is an fascinating experiment. Most likely not overly helpful, however fascinating nonetheless.

In accordance with 9 to five Google, YouTube’s at present testing out a brand new method to kind movies, based mostly on the predominant colour of (seemingly) the thumbnail picture.

As you’ll be able to see on this instance, some customers are being prompted to “Create a feed of movies based mostly off colour”, which then supplies a brand new, different feed of clips based mostly in your colour selection.

Customers within the experiment can choose both purple, inexperienced, and blue, with that choice then highlighted on the high of the feed show.

Which looks like an odd method to showcase video content material, which the 9 to five Google workforce discovered:

“Total, these feeds are just a little bizarre as I don’t suppose colours in any means correlate to the topic of a video, except YouTube has knowledge/testing that claims in any other case. The filters really feel like an expertise that may be extra at house in YouTube Music.”

The experiment is definitely not fully new, with customers on Reddit recognizing the colour feed possibility final 12 months, although in a barely totally different format.

YouTube color feeds

Would that be useful, or helpful, in your personal YouTube expertise?

I imply, the thumbnail picture may be something, and it might not correlate to the video content material in any means, so I can’t actually see this being a fascinating possibility, exterior of the aesthetic profit on-screen.

Perhaps that’s it. Perhaps, some customers similar to seeing comparable coloured photos, and that would then assist to enhance discovery in some contexts.

I don’t know, appears odd, however perhaps there’s one thing to it that I’m lacking.

The brand new possibility is being displayed to chose YouTube Premium customers.


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