YouTube has introduced that it will likely be holding its third annual “YouTube System Companion Summit” in Seoul, South Korea on April twenty third and twenty fourth, the place it’ll showcase its newest developments in maximizing viewer engagement, throughout numerous surfaces.
The occasion will embrace a variety of product and consumer expertise overviews, together with technical walkthroughs, in addition to collaborative shows with gadget and content material companions. YouTube says that it’s going to additionally make some particular bulletins round upcoming adjustments in alignment with rising tendencies.
The occasion will particularly concentrate on Linked TV, and the rising use of YouTube on dwelling TV units.
As per YouTube:
“Linked TV (CTV) stays the quickest rising platform for YouTube in a number of international locations all over the world, with viewers consuming 1 billion hours on common of YouTube content material on their TVs every single day. The worldwide Good Linked TV market is projected to succeed in $113 billion by 2026.”
With this in thoughts, the System Companion Summit will provide new insights to assist YouTube companions faucet into this rising viewer section, with notes on what’s driving engagement, the place CTV utilization is rising, and what’s coming subsequent.
It may very well be an attention-grabbing showcase of YouTube’s newest improvements designed to lean into rising consumption tendencies. And whereas not all people will be capable to make it to South Korea to attend, YouTube will even host movies of all of the periods in a devoted mini-site.
YouTube has added a variety of CTV advert instruments and updates over the previous couple of years, to be able to assist drive the push in the direction of large display viewing, and it’s changing into an more and more precious consideration for manufacturers, providing TV-like publicity with digital platform concentrating on.
The subsequent stage, then, may very well be price noting.
You may study extra about YouTube’s System Companion Summit 2024 right here.
