TikTok has revealed a brand new information on the right way to optimize your advert campaigns, and particularly your advert bidding technique, with a view to maximize your promotional efficiency within the app.
The 13-page information contains useful tips on bidding choices and strategic approaches, together with a variety of case examine examples, data-backed notes, and extra.
You may obtain the complete information right here, however on this publish, we’ll check out a few of the highlights.
First off, the information supplies an summary of the right way to method your advert course of, and the totally different bidding choices accessible inside TikTok’s system.
The information additionally contains tips on the right way to construction your advert account, with a view to maximize efficiency, which supplies some key steering on frequent greatest practices.
There are additionally tips about how and when to replace your campaigns, with a view to keep away from viewers fatigue, and the shifts that may happen throughout the studying part, whereas there are additionally tips on bidding methods and once they’re only.
There are some good notes in right here, notably in relation to focusing on and the simplest marketing campaign constructions.
Should you’re trying to make TikTok advertisements an even bigger focus this 12 months, it’s value testing, even should you’re assured that you’ve got a very good deal with in your method. As a result of there are at all times some attention-grabbing tricks to think about in these official guides. And perhaps, they may change your pondering, and assist enhance your efficiency.
You may obtain TikTok’s full “Net Public sale Finest Practices Information” right here.