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Restaurant homeowners can construct their enterprise and private manufacturers concurrently.
Kelli Ferrell is a definite character within the restaurant area. Not simply because the founding father of Nana’s Hen-N-Waffles, however as a dynamic particular person weaving collectively her roles as a mom, content material creator, entrepreneur, and self-taught chef.
On this planet of culinary arts, Kelli transcends the normal position of a restaurateur.
She makes use of Instagram as a digital platform to strategically separate her private model from that of the enterprise. Her @whoiskelli account provides a singular window into her each day life, providing glimpses of her culinary prowess, trend insights, and the fun of motherhood.
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“@whoiskelli represents who I’m as a person, as a mom, as a content material creator, as an entrepreneur, and as that on a regular basis girl simply form of striving to construct her model,” Ferrell advised Shawn Walchef of Cali BBQ Media. “My diploma was in trend, merchandising, and design. It had nothing to do with culinary. So you will get somewhat bit extra fashion-inspired issues. But it surely’s meals and trend that you’d actually see on @whoiskelli.”
However, branding is an important aspect for Kelli that extends past her position as a restaurant proprietor. Because the self-taught chef behind Nana’s Hen-N-Waffles, she acknowledged the necessity to set up a separate model for herself. Kooking with Kelli turned an avenue the place her passions intertwine, showcasing her distinctive strategy as a non-traditional chef. “Kooking with Kelli is basically birthed for meals and trend,” she says. “I knew that I had the model, Nana’s Hen-N-Waffles, however I used to be additionally my very own separate model of issues that I needed to do.”
Waffle Combine, Grits, and 24-Karat Gold Syrup
Kelli Ferrell’s entrepreneurial spirit would not cease at working a restaurant; it extends to launching distinctive merchandise. She prolonged her model by introducing a line of merchandise, together with her waffle combine, cajun grits, and an expensive gold-flaked 24K Magik Maple Syrup.
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“I needed you, the patron, to have the ability to take them residence and get inventive with them,” Kelli says, emphasizing her need for her friends to expertise the creativity and uniqueness of her culinary choices.
“I needed to do a pure gold maple syrup so that you form of get that meals and trend luxurious.”
With all these large tasks taking place, Ferrell can be centered on increasing Nana’s Hen-N-Waffles, and in addition Ladies in Eating places, a girl empowerment motion that gives training and occasions to girls within the business.
“I imagine in constructing with others,” says Kelli Ferrell. “I imagine that it is sufficient room for all of us, and I am actually open to that.”
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