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Instagram Tests New Option to Comment on Specific Frames Within a Carousel Update

Instagram’s testing out a brand new approach to touch upon particular pictures inside a carousel publish, with some customers in a position to hyperlink their reply to a photograph or video, primarily based on its assigned quantity within the show.

As you possibly can see on this instance, posted by Brent Colmer (and shared by Lindsey Gamble), the brand new possibility permits customers to @point out the variety of a picture inside a carousel to append their remark to that particular picture or video.

So, for instance, if you happen to wished to touch upon the second picture within the show, you’d write “@2” then enter your remark.

That remark is then displayed together with a thumbnail of the particular picture:

Instagram carousel comments

It could possibly be one other approach to drive extra targeted engagement, and encourage extra interplay round every factor, whereas additionally clearing up confusion when commenting on carousel posts.

Carousel posts have develop into a key focus for IG because it seems to encourage extra private sharing within the app. Final October, it started testing collaborative carousel posts, which permits different customers to contribute to carousel feed updates, whereas extra not too long ago, it additionally started testing expanded carousels, with as much as 20 pictures obtainable inside a single replace.

With each choices, having a easy approach to particularly touch upon every body inside a carousel could possibly be of worth, and will allow extra engagement and interplay inside the principle IG feed.

Instagram’s testing the brand new carousel tagging possibility with a restricted variety of customers at this stage.


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