HomeContent MarketingHow LADbible doubled its editorial process speed

How LADbible doubled its editorial process speed

LADbible Group is likely one of the greatest social publishers on the planet, with a world viewers of almost 1 billion. The corporate operates throughout all main social media channels and reaches 52 million month-to-month customers on its 5 web sites: LADbible, UNILAD, Tyla, SPORTbible, and GAMINGbible.

The issue:

LADbible Group wanted to scale its means to help new and distinctive forms of content material in a fast-paced publishing surroundings.

Having beforehand used an in-house content material system constructed within the early days of the corporate, the LADbible Group group was searching for a brand new resolution that might help advanced content material wants at a quick tempo.

In line with Tim Barrett – head of product supply at LADbible Group – the forms of content material that the group desires to publish and the way they wish to use the content material are two issues that change continuously. Their predominant intention was to discover a new content material administration system that might scale with their ambitions. 

The answer:

The answer that Contentstack offered to LADbible’s challenges was providing a extremely versatile structure with extension factors constructed into the system. This allowed LADbible to combine Contentstack with their present publishing infrastructure simply and experiment with new content material varieties. For instance, they have been capable of create reside articles to cowl breaking tales utilizing solely Contentstack extensions with out the necessity for third-party integrations or extra prices.

Contentstack additionally offered time-saving instruments for builders, resembling APIs and SDKs, making it straightforward to customise and construct on the platform. Automated configuration of recent stacks and environment friendly rollback capabilities streamlined their improvement course of, enabling quicker turnaround for function requests.

By way of enhancing effectivity, Contentstack offered an built-in UI that allowed LADbible’s world group of content material writers and editors to create, preview, and schedule content material rapidly. The CMS additionally facilitated integration with third-party instruments, decreasing the necessity to swap between completely different programs for content material creation.

Moreover, Contentstack supplied high quality help and collaboration, with responsive help from their help group and a collaborative relationship with their account supervisor and technical architect.

The consequence:

Implementing Contentstack enabled LADbible to expertise a number of advantages, together with a fast and cost-effective launch of recent content material varieties, the power for 55 distinct model websites to share and customise content material capabilities, and a two-fold improve in editorial course of velocity as a result of built-in UI. Moreover, Contentstack helped LADbible enhance effectivity, scalability, and collaboration inside its content material administration processes.

Taken with listening to main world manufacturers talk about topics like this in individual? Discover out extra about Digital Advertising World Discussion board (#DMWF) Europe, London, North America, and Singapore.


Most Popular