Following Taylor Swift’s victory in Tremendous Bowl LVIII (I don’t know, I’m Australian), Google has shared some insights into the highest game-related tendencies, together with essentially the most watched Tremendous Bowl advert campaigns (primarily based on YouTube stats), key meals tendencies, Usher songs, and extra.
First off, on the highest advertisements. In accordance with YouTube view counts, Reserving.com’s advert with Tina Fey received the day.
As with most Tremendous Bowl campaigns, the very best strategy appears to be filling them with as many big-name celebrities as potential, then seeing what occurs. And whereas this one isn’t notably inventive, the addition of Glenn Shut clearly helped to get folks speaking.
Advertisements from T-Cellular, State Farm, and Mountain Dew additionally carried out properly, whereas Snapchat’s “Much less social media. Extra Snapchat” promotion was the fourth most-viewed, primarily based on YouTube numbers.
A number of film promos additionally fared properly, together with new previews for “Kingdom of the Planet of the Apes” and “Twisters” which had been each among the many most watched.
Additionally, an advert for Scientology. Make of that what you’ll.
Google says that Tremendous Bowl advertisements posted on YouTube had over one million watch hours on the day of the sport, underlining the curiosity in Tremendous Bowl promotions.
When it comes to meals tendencies, Google has additionally shared pattern maps for wings:
Whereas it’s additionally supplied perception into essentially the most looked for Usher songs since his announcement because the halftime present headline act:
Attention-grabbing to notice the coastal shifts in Usher style.
When it comes to celebrities, essentially the most looked for stars had been, in fact, Taylor Swift and Travis Kelce, whereas appearances by Blake Vigorous and Ice Spice additionally noticed their search curiosity ramp up.
Most of those are possible what you’ll have anticipated in the course of the sport, however it’s fascinating to notice what resonated most, and which of the Tremendous Bowl commercials drove important curiosity.