Google up to date their job posting structured information steering in an effort to change the necessities of learn how to greatest preserve Google notified of recent webpages and adjustments to present webpages.
Google Job Posting Structured Knowledge Steering
Google’s job posting structured information steering is designed to assist publishers turn into eligible for enhanced visibility in Google Search outcomes by means of interactive job listings in search. It additionally offers an summary of the method of including, testing and sustaining job posting structured information.
Of explicit significance is the flexibility to inform Google of recent job posting webpages and adjustments to present pages, which advantages publishers by having probably the most related and helpful job postings obtainable within the SERPs.
Adjustments In The Steering For Notifying Google
The change within the steering was to make clear how publishers can notify Google of adjustments and new webpages. There doesn’t appear to be a change within the steering of what to do however reasonably there’s a change in how using sitemaps is emphasised and inspired.
Within the earlier model of the steering Google inspired customers to depend on the Indexing API “as a substitute of sitemaps” to immediately notify Google of pages that want rapid crawling.
The earlier steering said:
“Maintain Google knowledgeable by doing one of many following actions:
For job posting URLs, we advocate utilizing the Indexing API as a substitute of sitemaps as a result of the Indexing API prompts Googlebot to crawl your web page before updating the sitemap and pinging Google. Nonetheless, we nonetheless advocate submitting a sitemap for protection of your total website.”
The advice to make use of the Indexing API “as a substitute of sitemaps” appears to discourage using sitemaps, regardless that the subsequent sentence recommends submitting a sitemap for all the website.
The up to date steering fixes the looks of a battle between the 2 sentences by changing the phrase “as a substitute of” with the phrase “and”.
It now reads:
“Maintain Google knowledgeable by utilizing the Indexing API and submitting a sitemap. For job posting URLs, we advocate utilizing the Indexing API as a substitute of sitemaps as a result of the Indexing API prompts Googlebot to crawl your web page sooner. Use the Indexing API to inform Google of a brand new URL to crawl or that content material at a URL has been up to date.”
The up to date steering now recommends utilizing each the Indexing API and a sitemap, whereas clarifying that the Indexing API is quicker.
There are related adjustments to 2 extra passages additional down the web page along with eradicating all mentions of “pinging” Google about adjustments to the sitemap with a GET request.
This assertion:
“Maintain Google knowledgeable by doing one of many following actions:”
Was modified to this:
“Maintain Google knowledgeable of adjustments:”
That change makes it clearer that publishers ought to nonetheless use a sitemap whereas additionally recommending using the Indexing API for quick crawling.
Google additionally eliminated the advice to make use of a GET request for getting the sitemap crawled from the steering:
“If you happen to’re not utilizing the Indexing API, submit a brand new sitemap to Google by sending a GET request to the next URL:
https://www.google.com/ping?sitemap=https://www.instance.com/sitemap.xml”
Learn the up to date Job Posting Structured Knowledge steering right here:
Job posting (JobPosting) structured information for Job Search
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