HomeSEOGoogle Adds A New Product Structured Data Type

Google Adds A New Product Structured Data Type

Google up to date it’s documentation so as to add a brand new 3DModel markup Kind to the Product structured knowledge sort, connecting the 2 by way of the subjectOf property.

Understanding The New Structured Information Property

A structured knowledge Kind is an entity or an idea (like EatAction or DrugCost). Some widespread structured knowledge Sorts most individuals are conversant in are CreativeWork, Product, Occasion, and Group.

A property is solely an attribute of the structured knowledge Kind.

The brand new markup that Google is introducing to be used with the Property Kind is the 3DModel Kind which is linked to the Property Kind by using the subjectOf property.

The subjectOf property is a method to hyperlink two Sorts. On this case the 3DModel sort is linked with the subjectOf property to the Product structured knowledge sort. The 3DModel structured knowledge sort provides extra details about the Product.

Why Is Google Introducing The 3DModel Kind?

Google’s developer pages changelog explains that the rationale Google is making the 3DModel Kind official is as a result of 3DModels are more and more used on product webpages so this offers retailers a approach so as to add details about the 3DModel that’s related to a product on a product pages.

There isn’t a indication of how the 3DModel structured knowledge is likely to be used as a wealthy end result but it surely’s not unreasonable to think about that service provider listings or the common SERPs could sooner or later have a wealthy end result related to 3D representations of merchandise.

Even when Google doesn’t create a wealthy end result for the search outcomes pages (SERPs) it’s nonetheless worthwhile to make use of the brand new structured knowledge sort as a result of it helps Google know that there’s a 3D illustration of the product on the webpage and use that info for rating functions.

Google’s rationalization for the introducing the brand new structured knowledge sort is described within the changelog:

“Generally 3D fashions seem on pages with a number of merchandise and should not clearly linked with any of them. This markup lets website house owners hyperlink a 3D mannequin to a particular product.”

Instance Of 3DModel Kind

Google printed an instance of how the subjectOf property is used to attach the 3DModel sort to the Product structured knowledge sort.

Instance Of 3DModel Kind In Use

"@context": "",
"@sort": "Product",
"sku": "1234-5678",
"picture": "",
"title": "Water heater",
"description": "White 3-Seat Couch",
"gtin14": "12345678901231",
"mpn": "S1234W3",
"model": {
"@sort": "Model",
"title": "ExampleSofaBrand"
"subjectOf": {
"@sort": "3DModel",
"encoding": {
"@sort": "MediaObject",
"contentUrl": ""

As may be seen above, the subjectOf property hyperlinks the 3DModel Kind to the general Product structured knowledge Kind.

Learn the brand new documentation in Google’s Search Central web page for the Property structured knowledge:

Product (Product, Overview, Provide) structured knowledge – 3D Mannequin

Featured Picture by Shutterstock/Castleski


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