HomeContent MarketingCanva acquires UK-founded design platform Affinity

Canva acquires UK-founded design platform Affinity

Canva, an internet graphic design platform, has acquired Affinity, the award-winning inventive software program suite for skilled picture enhancing, illustration, graphic design and web page format.

The acquisition considerably bolsters Canva’s imaginative and prescient to construct the world’s most complete suite of visible communication instruments. Whereas the final decade has seen speedy development for Canva amongst the 99% of information employees with out design coaching, the combination of Affinity’s skilled design software program now unlocks the complete spectrum of designers at each stage and stage of the design journey.

As visible communication turns into the established order in groups and organizations world wide, the acquisition additionally accelerates Canva’s enterprise ambitions, unlocking a future the place skilled designers can craft designs and templates with Affinity to scale throughout organizations with Canva.

Canva co-founder and COO, Cliff Obrecht, stated: “Visible communication is now ubiquitous within the office and investing in methods that improve our B2B choices is core to the way forward for our enterprise.

“From gross sales and advertising, to model and inventive groups, the necessity to create efficient and fascinating visible content material is on the rise. The Affinity crew comes with an unbelievable caliber of expertise and know-how and we’re delighted to welcome them to Canva as we enter our subsequent part collectively.” 

Empowering skilled designers
Affinity stemmed from a imaginative and prescient to empower designers to provide prime quality content material in an efficient and reasonably priced manner. In 10 years, the Affinity suite of inventive merchandise has turn into beloved and famend for delivering highly effective experiences for skilled designers. This contains providing extraordinarily quick and extremely responsive instruments which ship on all of the picture and vector enhancing duties required by professionals.

Right this moment, greater than three million customers world wide use Affinity to create all the pieces from complicated multi-layered graphics to detailed technical diagrams, artwork and illustration, logos, mockups, paperwork, magazines and way more.

Designed for the newest {hardware} and filled with options to simplify real-life skilled workflows, Affinity’s all-inclusive picture enhancing, graphic design and desktop publishing merchandise function a robust, value efficient and subscription-free answer for photographers and designers requiring versatility and precision.

Their core merchandise – Affinity Designer, Affinity Photograph and Affinity Writer – have been lauded for his or her lightning-fast efficiency and seamless cross-platform compatibility throughout macOS, Home windows and iPadOS. So far, Affinity has gained quite a few business awards, together with an Apple Design Award, Apple App of the Yr for Mac and iPad and the Microsoft Utility Developer of the Yr. 

Canva’s development surge continues
Now getting into its second decade, Canva has pioneered the mannequin for easy and efficient design and is now utilized by greater than 175 million individuals throughout 190 international locations and in additional than 100 languages. As visible communication turns into an crucial for each type of business and group, the previous few years has seen Canva make important strides on this area, bolstered by the introduction of Canva’s Visible Suite in September 2022.

Since then, the corporate has added greater than 90 million new customers, experiencing 9 years’ value of development in simply 18 months. The acquisition of Affinity will enhance Canva’s providing of design instruments by increasing into the skilled design market.

Canva will proceed to spend money on the Affinity suite to make sure it not solely meets the wants {of professional} designers, but additionally enhances their experiences and empowers them to do their greatest work. Collectively, Canva and Affinity can be a powerhouse mixture constructed to supercharge the objectives of each sort of designer.

Ashley Hewson, CEO of Affinity, stated: “For the reason that inception of Affinity, our mission has been to empower creatives with instruments that unleash their full potential, fostering a neighborhood the place innovation and artistry flourish.

“We’ve labored tirelessly to problem the established order, delivering professional-grade inventive software program that’s each accessible and reasonably priced. Canva’s dedication to empowering everybody to create aligns completely with these values. We couldn’t be extra enthusiastic about turning into a part of the Canva household and might’t wait to see what we are going to obtain collectively.”

Interested by listening to main world manufacturers focus on topics like this in particular person? Discover out extra about Digital Advertising and marketing World Discussion board (#DMWF) Europe, London, North America, and Singapore.


Most Popular