HomeSocial Media MarketingBy the numbers: Super Bowl LVIII

By the numbers: Super Bowl LVIII


distinctive advertisers*

value per 30-second advert

value improve for adverts from 2023

Observe: *Not together with commercials from FX and Common

(Supply: A number of media retailers)

115.5M folks tuned into Tremendous Bowl LVIII (Supply: AdImpact)

High 5 adverts from USA At this time Advert Meter by sentiment

State Farm walked away with the best rated advert.

Worst 5 adverts from USA At this time Advert Meter by sentiment

A political advert was the bottom ranked advert of the evening.

2.65M put up have been made out of over 500,000 accounts. Amounting to 11,000 mentions per minute. (Supply: Brandwatch)

Taylor Swift was talked about over 148,000 instances. In complete, 5.6% of all Tremendous Bowl mentions included the singer. That is considerably increased than the 1.1% of mentions obtained by probably the most talked about participant – her boyfriend, Travis Kelce, who performs for the Kansas Metropolis Chiefs. (Supply: Brandwatch)

High performing manufacturers by social media mentions

Temu proved to be the highest performing model, adopted intently by Verizon.

Information Graphics Developer Jasmine Ye Han additionally contributed to this text.


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