HomeSocial Media MarketingTikTok adds new brand safety resources

TikTok adds new brand safety resources

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TikTok launched some new model security sources final week, together with a brand new model security heart web site, which can present easy accessibility to the platform’s recommendation and steering instruments.

TikTok Brand Safety center

TikTok’s model security heart features a vary of movies that includes the corporate’s inner consultants discussing key issues for entrepreneurs.

TikTok Brand Safety center

It additionally contains hyperlinks to varied guides, together with its new Model Safety Playbook and its AI Security Necessities overview.

TikTok Brand Safety center

TikTok additionally introduced new model safety instruments that can assist manufacturers establish potential areas of danger. These embody a model notion insights device positioned in TikTok’s enterprise heart, in addition to copyright and trademark infringement reporting choices and counterfeit protections for sellers.

TikTok introduced its up to date model security sources at its APAC Accountable Media Discussion board, held in Singapore final week.

On the occasion, TikTok additionally shared stats on its efforts to guard APAC companies:

  • Between April and June 2026, TikTok stated it eliminated greater than 30 million movies throughout 10 Asia Pacific markets for violations of its Neighborhood Tips.
  • In Singapore, greater than 476,000 movies had been eliminated, accounting for 0.5% of all movies revealed. Of the movies eliminated in Singapore, 99.6% had been eliminated proactively and 77.7% inside 24 hours.
  • Globally, TikTok’s automated moderation instruments accounted for 97.4% of all video removals within the quarter.

The corporate additionally laid out its accountable synthetic intelligence framework for model use of AI.

TikTok Brand Safety center

These expanded measures ought to present extra steering for manufacturers seeking to solidify their TikTok presence.

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