TikTok introduced a brand new partnership with Made By Us Studios, which is able to see the studio produce a brand new slate of microdrama content material for the app.
Made By Us Studios touts itself as a next-generation content material developer “on the intersection of Hollywood and the creator economic system,” and it focuses on managing creator-driven IP.
The studio produces narrative-led content material that includes a variety of high-profile creators, together with Teyana Taylor, King Bach and Josh Peck.
TikTok will now achieve unique rights to a number of that content material, with the platform seeking to construct out its vertical microdrama content material pool throughout each TikTok and its devoted PineDrama app.
TikTok mentioned that microdramas have been an enormous winner with its viewers, making this style a much bigger focus for the enterprise shifting ahead.
As defined by TikTok: “Earlier this 12 months, TikTok introduced a landmark partnership with HOORAE, an Issa Rae firm, to deliver the micro-series Display Time completely to TikTok and PineDrama. Since its April launch, Display Time has amassed practically 580 million views globally — changing into the top-performing present ever on TikTok and PineDrama, demonstrating rising demand for premium, story-driven content material constructed for the For You feed.”
The partnership with Made by Us will construct on this, giving the platform a broader vary of microdrama content material from creators with established audiences on the platform and throughout the online extra broadly.
TikTok mentioned that the primary collection produced underneath the partnership might be a romantic revenge thriller, starring creator Hannah Stocking. As well as, the platform will function a brand new horror collection starring creator Adam Rose.
