TikTok has revealed its European BookTok bestseller of the 12 months for 2026, based mostly on in-app dialogue and in-store gross sales.
Creator Rebecca Yarros was the recipient of this inaugural honor for her novel “Fourth Wing,” with the award based mostly on analysis carried out by Media Management.
As per the above picture, writer Chloe Walsh had two books seem in TikTok’s high European bestseller listing — “Binding 13” and “Saving 6” —, alongside “Heated Rivalry” writer Rachel Reid and “The Mistake” writer Elle Kennedy.
The listing underlines the style focus of the BookTok group, with vital group curiosity in industrial fiction. The platform mentioned it drove 50 million e book gross sales within the EU in 2025.
TikTok has performed a major function in fashionable books and studying developments, with the platform additionally releasing the findings of a brand new report, carried out by Qualtrics, which explored the influence that BookTok developments have had on readers.
Primarily based on a worldwide survey of greater than 5,000 TikTok customers, the info confirmed that 4 in 5 readers aged 16 to 39 on TikTok have turn out to be extra thinking about studying over the previous few years. TikTok customers additionally mentioned the platform helped them uncover new e book genres, whereas 49% of general BookTokers mentioned that TikTok has impressed them to purchase a e book or audiobook.
The info displays the rising affect of TikTok as a driver of cultural developments, with the app turning into a key hub for discovery and connection.
As such, it’s additionally a key consideration for entrepreneurs trying to enhance curiosity in artistic works, with TikTok customers looking for out suggestions for books, music, films and extra.
