As Meta experiments with a brand new choice that may allow Instagram customers to set the Reels feed as their default residence expertise, it’s additionally making an attempt out the identical thought in Fb, which might be an excellent larger departure from that app’s conventional expertise.
As reported by TechCrunch, some Fb customers in India at the moment are seeing a brand new UX that opens on to the Reels feed, as a substitute of the standard Information Feed show.
As proven on this instance display, posted by consumer Nirav Shah on X, some customers in India are being proven a brand new pop-up that informs them that “Reels at the moment are entrance and heart” once they open the Fb app.
Customers are then despatched on to their beneficial Reels feed, with the standard Information Feed expertise obtainable in a brand new tab.
Meta introduced that it was planning to check a Reels-first expertise for Fb again in July, as a part of a broader overview of modifications coming to the app. In that announcement, the corporate stated it was seeking to carry this Reels-first expertise to U.S. customers subsequent yr.
Some customers in India have had entry to this expertise for a number of months, however now, Meta seems to be increasing the trial, because it appears to be like to see whether or not it may generate extra engagement from a centered video show.
Which, regardless of being a major change for the app, does make sense.
Meta has beforehand reported that 60% of all time spent on each Fb and Instagram is now pushed by video engagement, whereas greater than 3.5 billion Reels are shared throughout the 2 platforms each day.
At these ranges, it is sensible for Meta to make video a much bigger focus, and opening on to Reels might assist to spice up its engagement and retention figures.
