Pinterest shares insights into men’s trends

Pinterest shared an outline of rising tendencies among the many males utilizing its platform, which might assist to supply steerage on market to them.

Pinterest recognized a spread of trending subjects based mostly on rising search curiosity. These included varied leisure and hobby-related concepts which are gaining traction with males on the app.

A few of Pinterest’s key males’s tendencies for 2026 embody:

• Reset Retreats: Males are utilizing Pinterest to plan retreats, together with “wellness retreats” (search quantity is up 83% 12 months over 12 months), “highway journey concepts” (+126%) and different means to unplug and get outdoors.
• Sporty Socials: Social occasions with a sports activities twist, together with “Hyrox” (+193%) and “padel occasion” (+47%)
• Workshop Weekend: Craft concepts are additionally gaining traction, with searches for “junk journaling concepts” (+214%), “simple woodworking tasks” (+316%) and “whittling tasks for rookies” (+190%) gaining traction.
• Analog Entertaining: Dwelling adorning concepts based mostly round social parts are additionally drawing curiosity, together with “report participant setup” (+223%), “espresso bar station” (+56%) and “charcuterie board design” (+390%)
• Recreation On: Communal gaming tasks are additionally resonating, with “mahjong desk” (+202%), “sport night time concepts” (+69%) and “chess membership” (+98%) showing in Pinterest’s tendencies.
• Precision Grooming: Male skincare and sweetness routines are gaining curiosity, together with “fashionable wolf lower males” (+553%) and “Italian beard fade” (+725%)
• Hand Examine: Coloured nails are on the rise, together with “silver nails males” (+87%) and “black nails males” (+29%)
• The Three-Step Face: Searches for males’s skincare merchandise are up 280%, whereas “purple mild masks” (+156%) has additionally turn out to be a trending merchandise

• One-Scent Assertion: Males’s fragrances are additionally on the rise, together with searches for “Males’s fragrance assortment” (+113%) and “fragrance discovery set” (+167%)
• Trendy craftsman: Skilled workwear is getting a vogue twist, together with “classic workwear outfit males” (+442%) and “males chain necklace” (+351%)
• Leather-based climate: Leather-based merchandise stay a staple of males’s vogue, with searches for “handmade leather-based pockets” (+290%) and “leather-based bag charms” (+174%) gaining momentum this 12 months
• Pop of Pink: Lastly, pink coloured parts are gaining traction in males’s vogue, with “dusty pink shirt outfit males” (+283%) main the way in which 

These notes might present steerage for these planning their Pin advertising and marketing technique. And with males customers now making up round a 3rd of the platform’s 640 million month-to-month actives, it could possibly be price taking notice and contemplating how Pin adverts can increase attain to those customers.