Do you know that 88% of entrepreneurs now use AI day by day of their roles?
That in all probability doesn’t come as a shock. Likelihood is you’ve gotten ChatGPT, Claude, or one thing comparable open in one other tab proper now. And for the final couple of years, we’ve all been driving an emotional rollercoaster with it:
“AI makes issues quick — do 100x extra content material.” “Truly… wait, can it take your job?” “Maintain on, GEO doesn’t even need a great deal of content material in your web site?”
It’s been quite a bit to course of. However right here’s the flip no one anticipated: storytelling is again.
What felt like an underdog ability has quietly claimed the 2026 Breakthrough Artist of the AI Period award. And admittedly? It couldn’t have come sooner — as a result of the world didn’t want another emotion-lacking product web page or depth-deficient LinkedIn put up.
Right here’s the shift that really issues: sure, AI can generate content material, however people determine what’s price saying.
Storytelling didn’t disappear throughout the AI growth. It simply turned extra worthwhile as soon as content material turned infinite. When everybody can publish, quantity stops being spectacular. What wins as a substitute?
- A singular standpoint
- Real relevance to your viewers
- Emotional intelligence
- Understanding when not to say one thing
At Optimizely, we’ve been considering exhausting about precisely this. Optimizely One is constructed on the assumption that AI ought to free entrepreneurs to do extra of what solely people can do.
Our embedded AI resolution, Optimizely Opal (AKA the agent orchestration platform for entrepreneurs) handles marketing campaign and content material planning, drafting, and optimizing so your group can give attention to the technique, creativity, and storytelling that really strikes individuals.
When AI takes on the primary draft, the admin, and the evaluation, entrepreneurs get again one thing valuable: the area to suppose. And considering is the place nice tales come from.
The manufacturers successful in 2026 aren’t those producing probably the most content material. They’re those producing content material that means one thing — backed by sensible experimentation, actual personalization, and an AI layer that makes each resolution sooner and smarter.
So yay for the entrepreneurs that completely did not be part of advertising and marketing for the admin — we’re so again.
🎤 Be a part of us at DMWF World 2026
Catch Optimizely’s Julia Maguire to seek out the AI use instances which might be already lurking in your workflow. This periods will discover easy methods to transfer from AI pilots to actual, scalable affect throughout your advertising and marketing lifecycle.
Digital Advertising and marketing World Discussion board | 📅 6–7 Might 2026 · Excel London 🔗 Julia’s session →
Come discover us on the occasion — we’d love to speak advertising and marketing, AI technique, and what Optimizely can do in your group. Meet us on stand 114.
