With X touting record-high utilization figures earlier within the week, it’s fascinating to notice that in response to the platform’s newest EU disclosure information, X utilization truly dipped within the EU within the second half of 2025.
As a part of X’s reporting obligations because of the Digital Companies Act, X must report on its utilization, moderation exercise, and moderation staffing at common intervals, which may be audited by EU authorities.
So whereas X doesn’t need to publish full person counts, because it’s not a publicly listed firm, it’s required to share correct utilization information for the EU area. And in response to its newest report, protecting the second half of 2025, X utilization dipped barely in the newest reporting interval.
X had truly seen an uptick in utilization within the first half of 2025, reporting simply over 76 million lively EU customers. However that dropped by 11 million within the final six months of the 12 months, equal to an nearly 15% decline, with X registering 64.8 million customers within the area.
Which is a big dip, although additionally it is largely in step with X’s general utilization developments, with the numbers rising and dropping with every report.
However the bigger level of notice right here is that X utilization will not be rising, regardless of the corporate’s repeated claims that it’s been setting new utilization data, in addition to new highs in person engagement.
On the similar time, that is EU-only information, and it might be that X is seeing completely different engagement developments in different areas. It’s exhausting to know, as a result of X doesn’t share full utilization insights. Nonetheless, if these developments maintain in different areas, that will recommend that X isn’t gaining traction as a serious platform, and has continued to say no for the reason that change over from Twitter again in 2023.
That stated, X’s person base has grown considerably in comparison with Twitter’s person counts.
In July 2022, months earlier than Elon Musk bought the platform, Twitter reported having 238 million whole monetizable every day lively customers. In Could 2024, Elon Musk claimed that X had reached 300 million every day actives, whereas in February, Musk claimed that X truly had a billion customers general, primarily based on the logic that “the quantity of people that have the X app put in is effectively over a billion,” Musk stated.
Which isn’t how any platform measures its person counts, aside from LinkedIn. X has additionally beforehand reported having 500 million to 600 million month-to-month lively customers.
So X has, no less than anecdotally, grown its viewers below Elon Musk’s administration. In the meantime, Musk continues to assert that X is seeing document highs in utilization each time a serious information occasion happens.
So possibly, general, X utilization continues to be excessive, however primarily based on the one auditable information obtainable, it seems to be like X has misplaced relevance within the EU, although it’s not a definitive pattern as but.
Additionally, X’s moderation staffing ranges for the EU have additionally continued to say no, dropping from 2,294 moderation workers in November 2023, to 1,059 as of this newest report. So there’s additionally that.
