We’re bringing the SEJ newsroom to a display screen close to you.
On March 11 from 12–3pm ET, we’ve gathered our personal search consultants, alongside some very particular friends, that can assist you grasp AI search visibility this 12 months. That is SEJ Dwell, a brand new collection we’ve been constructing behind the scenes, and I couldn’t be extra excited to see it come to life.
Right here’s why this issues proper now: I’m seeing an enormous disconnect between management and the advertising and marketing groups doing the work. Management desires efficiency yesterday, however these with their ft on the bottom know that buyer behaviors have modified. The metrics we used to depend on, the methods our plans had been constructed on, now not inform the precise story. And techniques want to alter.
SEJ Dwell is designed that can assist you bridge that hole.
Come, chat with others deep in these shifts, ask the questions your staff is wrestling with, and see how these consultants are making sense of AI-influenced search.
We’re all in the identical boat, so let’s commiserate collectively…. And share our learnings just like the search group is so well-known for!
What We’re Overlaying
Session 1: Newsroom: 1 New AI Search Actuality. 3 SEJ Chief Views
Three SEJ leaders break down 2025’s AI search shifts from three angles. Loren Baker covers the enterprise aspect, Matt Southern breaks down the information, and Shelley Walsh interprets the influence in your content material. The query for all three: what ought to skilled entrepreneurs do about it heading into Q2 26?
Session 2: Visitors Adjustments Or Measurement Gaps? Broaden Your search engine marketing KPIs For AI Search
AI search requires a brand new set of KPIs tailor-made to how discovery and conversion happen right now. Study which metrics precisely mirror AI-driven visibility and efficiency. Emily Popson, VP of Advertising and marketing at CallRail, reveals you change outdated metrics with KPIs aligned to trendy search habits.
Session 3: Why Reply Engines Ought to Be on Each CMO’s Strategic Agenda
And, I’m very excited to have our visitor speaker Nikhil Lai, Principal Analyst at Forrester, be part of us. Nikhil goes to share recognized shifts in search habits, how completely different groups ought to align round these modifications, and what’s subsequent for reply engines and also you.
Who Ought to Be There
We’re chatting with the CMOs, advertising and marketing administrators, and search leaders who’re previous the “AI is coming” dialog and want the “right here’s what to do proper now” dialog.
Every session builds on the one earlier than it, meant to spark modifications that you must make in your individual technique.
This primary SEJ Dwell is being thoughtfully deliberate to deliver this group and dialog to the forefront. All three periods are stay with full Q&A on the finish, so deliver your hardest questions. The displays are going to be insightful, and I count on the chat goes to be lit.
Inform your friends and your staff. In case you’re accountable for advertising and marketing efficiency, reporting to management, or constructing your 2026 development plan, these might be three hours effectively spent.
I hope you’ll be part of us.
Save Your Spot
P.S. The staff is speaking about doing a particular AMA for any questions we will’t reply through the occasion. One other good thing about becoming a member of us stay … it’s the one means you may submit your query.
