Snapchat has introduced a brand new awards present for Snap creators referred to as “The Snappys,” which is able to acknowledge and spotlight in-app expertise.
Snapchat stated The Snappys will rejoice the creators shaping tradition on Snapchat, including that the present will honor artistic excellence, cultural affect and community-building throughout the platform.
Snappy awards will probably be handed out to Snapchat creators who excel in classes together with leisure, comedy, music, sports activities and wonder, in response to a Feb. 25 announcement from the corporate.
As per Snapchat: “Going down on March 31 at Snapchat’s Santa Monica headquarters, The Snappys will deliver collectively creators, business leaders, and particular visitors for a night targeted on the voices, tales, and creativity resonating most with our group. The present will probably be hosted by comic and Snap Star Matt Good friend, who has constructed his personal group on Snapchat and can deliver his signature voice and comedic aptitude to the night.”
The occasion will even embody a lifetime achievement award for DJ Khaled, who has lengthy been related to Snapchat, utilizing it to showcase his way of life.
DJ Khaled’s Snapchat account first rose to fame in 2015, when he documented his misadventure of getting misplaced whereas jet snowboarding in Miami, in response to NME. That video solidified him as a must-follow for a lot of Snapchat customers, along with his uncooked posting type successful over the app’s viewers.
Snapchat stated The Snappys will even embody awards corresponding to Highlight MVP, for the perfect short-form video creator; Finest Storyteller within the app; and Breakout Creator of the 12 months.
“Collectively, these honors mirror the various methods creators spark conversations, construct group, and outline tradition on Snapchat,” Snapchat stated. “The Snappys reinforces Snapchat’s ongoing dedication to celebrating creators not simply as customers, however as artists, entertainers, and cultural leaders.”
It’s one other technique to spotlight the perfect of Snapchat, and with the app’s progress slowing, and even shrinking in key markets, Snap must do extra to spotlight the perfect content material within the app, with a purpose to maximize curiosity.
Perhaps The Snappys will present one other stage for this, which might assist to get extra individuals wanting Snapchat’s means.
