Instagram is experimenting with a brand new design that might put extra emphasis on Reels, whereas additionally offering customizable feed choices for Reels show, based on a publish on X by app researcher @howfxr.
This replace would allow extra particular person controls for in-app experiences, and additional emphasize Instagram’s shift in focus in the direction of short-video content material. It additionally underlines why manufacturers want to think about this shift inside their IG content material strategy.
As these photos posted by @howfxr present, the up to date design would open to the principle Reels feed and would give customers entry to a brand new Your Feeds heart. Customers would be capable of go to this heart by tapping a brand new icon that’s positioned in the course of the underside management panel.
When customers faucet by means of to this aspect, they’ll be proven a collection of Reels feed choices, which they’d additionally be capable of swipe by means of to entry.
These non-obligatory feeds embody Following, Buddies, Newest and Saved, offering one other solution to entry a broader number of Reels content material.
Customers would additionally be capable of select from Favorites and Advised streams, giving them extra methods to devour Reels within the app.
The refreshed format would make sense, on condition that Reels is the place individuals now spend most of their time within the app.
Certainly, in late 2024, PPC Land reported that Meta stated customers have been sharing 3.5 billion Reels each day throughout Fb and Instagram, whereas 50% of all time spent on Instagram, at the moment, was devoted to Reels consumption.
I can solely assume that this has elevated since, placing extra emphasis on short-form video as the principle content material focus of the app.
On the identical time, Instagram chief Adam Mosseri has repeatedly assured customers that pictures stay a giant a part of the Instagram expertise, and that the principle feed of standard posts is just not going away. However with Instagram customers spending far more time scrolling by means of Reels, it does appear considerably inevitable that the app will finally adapt to this shift.
Instagram has experimented with opening to the Reels feed prior to now, for customers who spend extra time on Reels than the rest. However it hasn’t taken the plunge and made this the default primary feed as but.
That could possibly be coming, and this replace does appear to logically match with trendy IG utilization and engagement.
