Seeking to get a greater deal with in your social media efficiency, and what you may anticipate to see out of your social advertising and marketing and promotion efforts?
This can assist. The workforce from Socialinsider lately revealed their newest social media advertising and marketing benchmarks report, which appears at common efficiency stats based mostly on 70 million complete posts throughout TikTok, Instagram, Fb, and X.
The total report appears at engagement charges per submit, impressions, likes, feedback and shares, in addition to posting frequency benchmarks for every app.
That gives some comparative context round what you may anticipate to see in every, based mostly on the most recent tendencies. And whereas stories like this are influenced by the precise profiles analyzed, and the content material of every submit, it might enable you higher contextualize your efficiency, and set extra real looking benchmarks on your course of.
The important thing notes from Socialinsider’s 2026 report are:
- TikTok’s engagement price is 3.70%, up 49% YoY
- Instagram’s engagement price is 0.48%, staying virtually flat in 2025
- Fb averaged 0.15% engagement, dipping in early 2025 and declining regularly afterward
- Common feedback per submit fell on TikTok (24%) and Instagram (16%), suggesting a shift towards extra passive engagement
- Manufacturers submit a median of 5 posts per week on Instagram and TikTok
Some useful notes, which can provide you with a greater concept of what to anticipate out of your submit efficiency this 12 months.
