Are you seeking to make LinkedIn an even bigger focus in 2026?
This may assist.
LinkedIn’s VP of Product Administration Gyanda Sachdeva has shared some new insights into key engagement traits within the app, in addition to tips about how customers can lean into them, to be able to enhance their content material efficiency.
And LinkedIn is getting extra consideration. Sachdeva says that over the previous yr, content material sharing within the app is up 15%, whereas feedback within the feed have elevated by 24%.
Double-digit rises in engagement level to expanded alternative, and the following tips may steer you on the correct path to boosting your LinkedIn efficiency.
First off, Sachdeva says that customers ought to share their experience and expertise within the app.
As per Sachdeva:
“Individuals need to hear from different people, they usually need to hear actual, lived experiences and insights. We persistently see that the content material driving the strongest engagement falls into a couple of key themes – and our members inform us they need extra of those.”
These themes are:
- Trade information and your perspective on it, product bulletins, or traits shaping your area
- Informative content material, particularly round work, enterprise, or the economic system
- Profession tales and recommendation from your personal lived expertise, that includes insightful classes and tales that solely you’ll be able to inform
So your personal skilled insights, guided by your personal experiences, which no one else has. That’s precious, and in case you can seize your learnings into concise summaries, these ought to do nicely on LinkedIn.
However don’t use AI to generate these for you.
LinkedIn has added AI instruments into each factor of its app, together with submit creation, although even Sachdeva notes that relying an excessive amount of on AI isn’t the way in which to go:
“One factor I do need to reiterate is that whereas I encourage you to make use of AI as a instrument to brainstorm or sharpen your pondering, professionals need to hear from actual professionals about actual experiences. AI is finest used to reinforce your expression. Consider AI as a instrument, not a crutch: members, not AI, energy the most effective engagement on LinkedIn.”
So why, then, would LinkedIn add this as a submit technology possibility?
I don’t know, however I’d encourage customers, particularly on LinkedIn, to not use AI as a alternative for their very own ideas and insights.
On a associated entrance, LinkedIn additionally continues to extend its actions to handle pretend engagement in-stream.
As we reported earlier this yr, many LinkedIn customers have reported seeing examples of automated engagement, and engagement pod exercise within the app.
LinkedIn knowledgeable us in July that it’s seeking to make this an even bigger focus, and in a separate submit, LinkedIn’s VP of Product Oscar Rodriguez has supplied an replace on its efforts to handle this:
“Over the previous couple of months, we’ve continued to take vital steps to handle this. We’ve eliminated LinkedIn teams exhibiting indicators of engagement pod behaviors. We’ve additionally reached out to 1000’s of members whose actions confirmed indicators of participation in engagement pods or use of automated commenting instruments, reminding them of our insurance policies and warning of attainable account restrictions and removals from LinkedIn packages, together with Prime Voices.”
So LinkedIn is seeking to deal with platform misuse in a focused means, and you’ll anticipate to see extra motion on this entrance in 2026.
When it comes to posting frequency, Sachdeva says that customers ought to goal to publish between 2-5 LinkedIn posts per week for optimum affect, with members who submit twice per week seeing as much as 5x extra profile views on common.
“For finest outcomes, concentrate on high quality and think about spacing out posts to offer every respiration room when on very comparable matters. Remember that posting greater than as soon as a day received’t harm your complete attain, however folks need to see content material from a variety of voices. In case you share a number of posts shut collectively, members will probably see the one that’s most related to them.”
Sachdeva has additionally addressed current questions on algorithm modifications, and the relative impacts on submit attain:
“Distribution and attain naturally fluctuate primarily based on what you’re posting, issues like the subject, timing, format, and even what your viewers is partaking with that day. And since extra individuals are posting and becoming a member of conversations on LinkedIn there may be merely extra exercise within the feed general. That naturally means a bit extra competitors but additionally extra alternatives for creators and viewers alike.”
So, extra folks posting may imply much less attain for every consumer, whereas Sachdeva has additionally responded to current questions on attainable gender bias in LinkedIn’s algorithm:
“There are a lot of indicators that may affect the distribution of your submit, reminiscent of usefulness and uniqueness of the content material, timeliness of the subject, relevance to the viewer, frequency of posting, use of media, in case you’ve acquired context within the video submit caption, or whether or not the language feels promotional or generic. These and lots of different elements decide what will get distributed and to whom. Importantly although, we don’t consider gender, age or different demographics of the poster into content material rating.”
Many customers have carried out their very own experiments on this, and haven’t been happy with LinkedIn’s reply, which is solely that such bias doesn’t occur. However primarily based on official recommendation from LinkedIn, this isn’t a consider content material rating.
Sachdeva additional notes that customers ought to concentrate on creating related, well timed posts that spark conversations on your viewers.
“A powerful first sentence, a transparent viewpoint and a easy narrative that brings folks into the story can go a great distance in serving to your content material land.”
That very same recommendation is included on LinkedIn’s creation suggestions web page:
Sachdeva additionally reiterates that hashtags aren’t essential:
“Hashtags don’t affect distribution, so no want to incorporate them. In case you nonetheless need to embody them for different causes, reminiscent of your personal monitoring or to assist members seek for them since they’re clickable, you’ll be able to proceed to take action.”
Whereas video posts are additionally driving large response within the app:
“Video is a key a part of LinkedIn’s content material ecosystem, and it’s one in all a number of highly effective methods to share your voice. Via video, we’re unlocking entry to shared experiences and knowledge from different professionals to assist members navigate their skilled journey extra meaningfully.”
LinkedIn additionally beforehand reported that movies are 20x extra more likely to be shared within the app, whereas video content material additionally generates 1.4x extra engagement than different submit sorts.
As such, it’s undoubtedly price contemplating, and Sachdeva says {that a} sturdy hook, highlighted in textual content kind, is essential to driving video engagement.
Some precious pointers from one of many individuals who’s accountable for overseeing how LinkedIn’s techniques run, and as such, has in-depth information of its content material focus, in addition to utilization traits.
Price noting on your 2026 method.
