Whereas Threads and X proceed to struggle it out for supremacy within the post-Twitter race, Bluesky additionally continues so as to add extra customers, albeit it a slower tempo.
On Friday, Bluesky reported that the app is now as much as 40 million customers, rising from the 38 million that it reported again in August.
So Bluesky remains to be resonating with some customers, regardless of seemingly falling out of the primary race for a Twitter different. At one level, its similarities to Twitter appeared to ascertain it because the next-best factor, which appeared to be setting it up as the perfect different. However since then, Threads has used its connection to Instagram to catapault itself to 400 million month-to-month energetic customers, whereas X has remained regular, based mostly on its reported person figures.
Which has relegated Bluesky to also-ran standing, although it has established a devoted, passionate viewers of clever contributors, who completely gained’t come after me within the feedback for daring to criticize their favourite app.
Although I’ll notice that Bluesky’s progress has slowed significantly from its preliminary peaks.
Bluesky had been sitting on round 5 million customers until August final yr, earlier than seeing an inflow of curiosity, as customers turned away from X.
Between September and November final yr, Bluesky added an extra 15 million customers, rising to twenty million customers by the top of that month. Which was a significant enhance in progress momentum, and the sudden curiosity definitely piqued the curiosity of traders and the broader tech group.
However since then, Bluesky’s progress has largely returned to the imply.
It added one other 10 million customers between November 2024 and March 2025, taking it to 30 million complete customers. And now, it’s reached 40 million, after one other 7 months.
So Bluesky went from including round 5 million new customers monthly at peak, to including roughly 1.4 million monthly now. And whereas any progress is a constructive, particularly once we’re speaking tens of millions of individuals, it’s a notable shift in reputation, which is unlikely to be sufficient to maintain the app long-term, particularly if it seems to be to carry out on promoting consumption.
However for now at the least, Bluesky remains to be working to construct out the platform, and it’s added a spread of recent options in current months, together with improved picture and video sharing, up to date “social proximity” rating, dislike posts, and extra.
It additionally just lately launched a brand new brand to mirror its evolving platform.
Bluesky additionally says that relative engagement within the app, throughout numerous group discussions, is rising, whereas it additionally reached 2 billion cumulative posts in October.
Which, once you common it out, equates to round 1.4 million posts per day within the app since its launch in 2021. Which is fairly vital, and once you additionally take into account that it took a very long time for Bluesky to catch on, that’s loads of exercise.
Although it additionally price noting that posting exercise within the app is steadily declining over time:
So ought to your model be seeking to construct a presence on Bluesky?
Nicely, it relies on your target market, and the place they work together. It’s positively price looking, and seeing what’s occurring within the app round your matters of focus, and contemplating what kinds of dialogue might not solely be occurring on Bluesky, however stemming to different platforms from the app. The Bluesky person base is usually fairly devoted, and centered on the matters they submit about, and on this sense, they is also influential, relying on the topic.
When it comes to widest attainable attain, no, Bluesky’s not it, nevertheless it has established its worth for some teams and customers, which might be of relevance.
And whereas there are not any advertisements on Bluesky as but, I’m tipping there can be someday quickly. As a result of that seed funding is gonna’ run out at some stage.
