The French know-how group Optimistic acquired Surfer, the favored content material optimization device. The acquisition helps Optimistic create a “full-funnel” model visibility resolution along with its advertising and marketing and CRM instruments.
The acquisition of Surfer extends Optimistic’s attain from advertising and marketing software program to AI-based model visibility. Optimistic described the deal as a part of a European AI technique that helps jobs and protects knowledge. Optimistic’s income has grown fivefold up to now 5 years, rising from €50 million to an anticipated €70 million in 2025.
Surfer web optimization
Based in 2017, Surfer developed web optimization instruments primarily based on language fashions that assist entrepreneurs enhance visibility on each search engines like google and AI assistants, which have change into a rising supply of web site site visitors and prospects.
Signal Of Broader Business Tendencies
The acquisition reveals that search optimization continues to be an essential a part of enterprise advertising and marketing as AI search and chat play a bigger position in how shoppers study merchandise, companies, and types. This deal allows Optimistic to supply AI-based visibility options alongside its CRM and automation merchandise, increasing its know-how portfolio.
What Acquisition Means For Prospects
Optimistic Group, primarily based in France, is a know-how options firm that develops digital instruments for advertising and marketing, CRM, automation, and knowledge administration. It operates via a number of divisions: Consumer (advertising and marketing and CRM), Signitic (e mail signatures), and now Surfer (AI search optimization). The corporate is majority-owned by its executives, employs about 400 folks, and retains its servers in France and Germany. Surfer, primarily based in Poland, brings expertise in AI content material optimization and a powerful presence in North America. Collectively, they mix infrastructure, market information, and product growth inside one technology-focused group.
Lucjan Suski, CEO and co-founder of Surfer, commented:
“web optimization is evolving quick, and it issues greater than ever earlier than. We assist entrepreneurs win the AI web optimization period. Optimistic helps them develop throughout each different a part of their digital technique. Collectively, we’ll give entrepreneurs the whole toolkit to guide throughout AI search, e mail advertising and marketing automation, and past.”
Based on Mathieu Tarnus, Optimistic’s founding president, and Paul de Fombelle, its CEO:
“Synthetic intelligence is on the coronary heart of our worth proposition. With the acquisition of Surfer, our prospects are transferring from optimizing their conventional web optimization positioning to optimizing their model presence within the responses offered by conversational AI assistants. Surfer stands out from established market gamers by straight integrating AI into content material creation and optimization.”
The acquisition provides Surfer’s AI optimization capabilities to Optimistic’s product ecosystem, serving to prospects enhance visibility in AI-generated solutions. For each corporations, the deal is a chance to increase their capabilities in AI-based model visibility.
Featured Picture by Shutterstock/GhoST RideR 98
