Seeking to get extra out of your TikTok advertising and marketing efforts?
Posting frequency is a key consideration inside this, and making certain that you just keep an energetic profile, which can maintain customers coming again, and maximize your alternatives for attain.
However what’s the optimum posting frequency on TikTok?
The staff at Buffer just lately sought to seek out out, by analyzing over 11 million TikTok uploads, from over 150k accounts, to get a greater understanding of the function that frequency performs in general TikTok efficiency.
And it’s important.
In keeping with Buffer’s information, posting extra typically results in extra views per submit, with TikTok’s algorithm seemingly rewarding constant exercise.
And your common view counts will maintain rising the extra you submit.
As you possibly can see on this chart, the info exhibits that posting 2 to five instances per week will provide you with a 17% enhance in views per submit, on common, however posting greater than 11 instances per week will double that common fee of efficiency.
Why?
Buffer’s competition right here is that the common views are a bit deceptive on this respect, as a result of what really occurs while you submit extra typically is that you just improve your possibilities of getting massive attain with a single submit. So whereas most posts, general, will see comparatively small view counts, the extra you submit, the upper the chance that one shall be a success, which can then drag up your common.
But, even accounting for this consideration, the info nonetheless exhibits that posting extra typically will, generally, result in higher outcomes general.
As Buffer notes:
“Posting extra incessantly doesn’t essentially increase the ground, however it does increase the ceiling.”
So whereas it doesn’t imply that each single replace goes to see huge attain will increase on account of posting frequency, the info does recommend that posting extra typically will finally ship better attain outcomes, whereas additionally serving to you construct an viewers, set up your model, and so on.
So, time to get cracking. Eleven TikToks per week is doable, proper? I imply you’ve got all of these AI turbines and image-to-text, and text-to-video instruments at your disposal. You may simply pump out 40+ TikTok a month.
Proper?
Look, it will not be lifelike to plan for such a excessive quantity of TikTok clips, however the information means that posting extra content material, and attempting extra issues out, will result in higher efficiency.
I suppose, alternatively, you can argue that through the use of TikTok Tendencies, and tapping into already viral codecs, or creating your individual unique takes primarily based on what’s working, then you definitely’d be simply as profitable with fewer clips. However once more, the info exhibits that posting extra will result in higher efficiency over time.
You may take a look at Buffer’s full report right here.
