Wish to know what the highest Halloween costume tendencies are this 12 months, and get concepts and inspiration on your personal strategy to spooky season?
This may assist.
Google has launched the newest iteration of its “Frightgeist” Halloween search tendencies overview, which offers collective insights into Google Search tendencies main as much as the occasion, together with costumes, foods and drinks plans, canine costumes and extra.
Sure, that’s appropriate, trending canine costumes:

The mini-site offers an outline of all the important thing Halloween search tendencies, which might assist you to plan for the occasion, both for your self or when it comes to associated promotions.

I’m sensing a theme right here, although exterior of “Ok-Pop Demon Hunters,” different costume tendencies for 2025 embody Labubu, Hen Jockey, Elphaba from “Depraved,” and The Lorax.
There’s additionally an inventory of trending couple costumes, in addition to Halloween-specific make-up, and Halloween décor, which is a brand new addition to the info (Google says the 12-foot skeleton stays a high trending merchandise).
As famous, that would assist you to plan out your themed decorations and/or promotions, by pointing you in the best path of what’s in style, and what folks wish to interact with this 12 months.
There’s additionally a dressing up map, based mostly on U.S. search tendencies, in which you’ll choose particular states to see what’s trending in that location.

It’s just for the U.S. although. You’ll be able to’t broaden the map to different areas.
General, it’s an fascinating observe of the newest Halloween search tendencies and pursuits, which can present inspiration and perception on your strategy.
I imply, it appears fairly easy this 12 months, proper? Simply make the whole lot Ok-Pop Demon Hunter themed and the crowds will observe, with the present’s reputation driving huge engagement main into the occasion.
However possibly, you can additionally use these insights to be extra unique, by choosing an outfit that’s not listed.
You’ll be able to try Google’s Frightgeist mini-site right here.