Whenever you use semantic HTML for issues like buttons, hyperlinks, and kinds, the probabilities of an AI agent failing its activity are a lot decrease.
The which means inherent in correct HTML tags will inform the AI agent the place to go and what to do.
What About Structured Information?
It’s possible you’ll suppose that structured information has made semantic HTML out of date.
In spite of everything, with structured information, you may present machine techniques with the required details about a web page’s content material and goal in a easy machine-readable format.
That is true to an extent. Nonetheless, structured information was by no means supposed to interchange semantic HTML. It serves a wholly completely different goal.
Structured information has limitations that semantic HTML doesn’t have.
Structured information received’t inform a machine which button provides a product to a cart, what subheading precedes a essential paragraph of textual content, and which hyperlinks the reader ought to click on on for extra data.
By all means, use structured information to complement your pages and assist machines perceive your content material. However you must also use semantic HTML for a similar causes.
Used collectively, semantic HTML and structured information are an unbeatable mixture.
Construct Web sites, Not Internet Apps
I may go off on a 2,500-word rant about why we needs to be constructing web sites as a substitute of internet apps and the way the appification of the net is anathema to the ideas on which the World Vast Internet was based, however I’ll spare you that exact polemic.
Suffice it to say that internet apps for content-delivery web sites (like information websites) are nearly at all times inferior to plain old style web sites.
And web sites are constructed, or needs to be, on HTML. Make use of all that HTML has to supply, and also you’re avoiding 90% of the technical web optimization pitfalls that internet apps are likely to faceplant themselves into.
That’s it for one more version. Thanks for studying and subscribing, and I’ll see you on the subsequent one!
This submit was initially revealed on web optimization For Google Information.
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