Hey, do you know that if you happen to run shorter video advertisements on Fb, that they’ll really auto-play extra occasions?
It will not be a major issue, however it’s one thing to contemplate both approach.
As Meta explains:
“Typically, video advertisements on Fb which might be 30 seconds or much less loop for about 90 seconds. Looping implies that your video replays after it ends.”
So Meta’s advertisements will loop primarily based on length, not on the variety of occasions an advert itself is performed.
Which implies that the shorter your advert, the extra occasions it’ll loop, if left unchecked.
“Instance 1: You’ve gotten a video that’s 30 seconds lengthy. On this case, your 30-second video loops 3 occasions for a complete of 90 seconds.
30 seconds x 3 loops = 90 seconds
Instance 2: You’ve gotten a video that’s 16 seconds lengthy. On this case, your 16-second video loops 6 occasions for a complete of 96 seconds.
16 seconds x 6 loops = 96 seconds
16 seconds x 5 loops = 80 seconds
Since 96 seconds is nearer to 90 than 80 seconds, your video loops 6 occasions on this occasion.”
Now, that is all relative to the viewer permitting this to occur, and never skipping or scrolling by because the advert performs again and again. However in some instances, shorter advertisements will get much more performs, which might have inherent branding advantages.
Or a better annoyance issue, relying on the specifics.
It’s a little bit of a tangential consideration, however there could possibly be situations the place shorter advertisements have considerably extra worth on this respect, as they repeat your model messaging inside that 90-second timeframe.
Meta additionally notes that in some situations, the variety of occasions your video loops on Fb dynamically adjusts to attain higher outcomes on your advert.
“In these instances, your video might loop for lower than the usual 90 seconds or as much as 180 seconds.”
However movies longer than 30 seconds don’t loop:
“After your video ends, the thumbnail picture seems with a play button. Individuals can click on on the play button to play your video once more. On Instagram, movies of all lengths loop constantly, so long as you may see the video on the display.”
So it’s not relevant to IG, the place the advert will simply hold taking part in no matter size. However on Fb, if a person leaves your video advert energetic, shorter messaging might have expanded worth in some respects.
It’s most likely not a serious consideration, however an fascinating aspect to contemplate in your planning.
You’ll be able to learn extra about Fb advert looping right here.
