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3.3 million fake reviews removed in 2023, as total reviews surged to a record 54 million

Trustpilot, the worldwide on-line shopper evaluation platform, has launched its newest Transparency Report, showcasing its efforts to uphold belief between companies and customers throughout a document yr for opinions revealed on the platform.  

In 2023, 54 million opinions had been revealed on Trustpilot globally, a 17% improve from 2022. In the meantime, over 1,000,000 companies had been reviewed, one-fifth of them for the primary time, serving to customers make knowledgeable buying selections.

Regardless of a surge in opinions on the platform, the elimination of faux opinions has remained regular year-on-year, with Trustpilot eradicating 6% of whole opinions in each 2023 (3.3 million) and 2022 (2.6 million). Nearly all of pretend opinions had been recognized by Trustpilot’s automated detection programs, up from 68% in 2022 to 82% in 2023. This follows Trustpilot’s continued funding in expertise and programs, together with AI, to routinely determine uncommon behavioural patterns and anomalies, whereas analysing lots of of knowledge factors to detect opinions that breach the platform’s pointers.  

Trustpilot’s lively group of reviewers and companies has additionally performed a key function in sustaining belief. Each teams can flag a evaluation to moderators on the platform at any time in the event that they consider it breaches pointers. Trustpilot additionally gives a whistleblower performance, for individuals to confidentially report any issues. 

Anoop Joshi, Trustpilot’s chief belief officer, mentioned: “It’s important that we carry on proactively preventing pretend opinions and defending real opinions, by way of funding in our bespoke expertise and specialist groups, as a way to keep the integrity of our platform. Our imaginative and prescient is to be the common image of belief for companies and customers alike, and in a world the place misinformation is rife, that’s by no means been extra necessary.”  

Trustpilot has taken decisive measures in 2023 to assist customers make knowledgeable selections about the place to spend their cash. Final yr, Trustpilot revealed virtually 7,000 public shopper warnings on the corporate profiles of offending companies – greater than double the quantity in comparison with the earlier yr – and issued 46,000 warnings to companies violating pointers. 

This led to Trustpilot additionally taking authorized motion in opposition to 10 companies over the previous two years, with all damages from profitable circumstances donated to shopper rights charities comparable to Residents Recommendation within the UK. On the identical time, misuse amongst reviewers has not been tolerated, with Trustpilot suspending or blocking entry to 575,000 shopper accounts in 2023, for repeatedly violating pointers, comparable to posting pretend opinions or threats to companies. 

Considering listening to main international manufacturers talk about topics like this in particular person? Discover out extra about Digital Advertising World Discussion board (#DMWF) Europe, London, North America, and Singapore.


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